Thursday, May 12 at 1:00 p.m. ET
The bullhorn of social media, combined with a combustible cultural landscape, has created an environment where consumers are encouraged and empowered to use their voices more assertively to leverage their spending power. Brands with diverse customer bases can find themselves in the crosshairs of conflicting opinions that result in pressure from customers.
A toy gun, a cosmetic product, or vacation destination, for example, can connote starkly different things, positive or negative, to different people depending on where they live, how much money they earn, their age, gender, physical abilities, politics, and, quite possibly, race.
Navigating such complexity is a growing challenge as Americans become more divided on social and cultural issues, and more vocal. A token nod to diversity and inclusion that might have covered a brand in 2020 will be woefully insufficient in 2022. This session will facilitate a robust conversation designed to help brands navigate conflicting ideologies within their customer base.
Panelists for this session include:
- Angela Hayes, SVP, Diversity and Inclusion at Brodeur Partners (moderator)
- Tori Ross Poole, Vice President and Head of DEI at Inkhouse
- Terrell Lamont Strayhorn, PhD, Founder and CEO, Do Good Work Educational Consulting and former Provost, Virginia Union University
This event is FREE for all attendees.
About the Speakers
Angela Hayes, SVP, Diversity and Inclusion at Brodeur Partners
Angela Hayes is an accomplished public relations leader with extensive expertise in brand development, product lifecycle strategy, nonprofit fundraising, multi-cultural engagement, corporate social responsibility, and cause marketing. She has helped numerous organizations, ranging from grass-root nonprofits to multi-national corporations, navigate through major revitalization initiatives by building communications strategies to better position them for growth.
Hayes is a 27-year veteran of the communications industry. As the senior vice-president of Diversity and Inclusion at Brodeur Partners, she provides strategic oversight of the organization’s plans to ensure inclusivity and reach diverse stakeholder groups.
Previously, she spent 17-years leading integrated communications planning for the American Cancer Society, where she led the team of PR professionals charged with building relevance for the Society’s 850M fundraising portfolio. She helped achieve incremental revenue growth with key strategic corporate partners, including brands such as eBay, Chevy, Lane Bryant, the NFL, Pantene and Shoe Carnival. Additionally, Hayes led planning for the organization’s first ever integrated multi-cultural consumer engagement strategy, helping to increase engagement and revenue across the Society’s diverse key constituencies in support of its award winning “More Birthdays” brand revitalization.
Tori Ross Poole, Vice President and Head of DEI at Inkhouse
Tori is a Vice President at Inkhouse where she leads both internal DE&I efforts and accounts with a focus on building the agency’s multicultural program. Recently, Tori completed Bentley University’s Executive Education Diversity & Inclusion program and she’s using those learnings, along with other ongoing coursework, to build out DE&I strategies and Inkhouse’s new multicultural PR offering. Tori finds what’s possible in the middle of difficulty, she knows how to build consensus, she’s committed to finding common ground and she has grace for when people make honest mistakes. She has built up a reservoir of trust among our Inkhouse community and loves getting to do this important work. Outside of Inkhouse, Tori is the mom of a toddler boy and spends most of her time championing his adventures and fun-loving spirit.
Terrell Lamont Strayhorn, PhD, Do Good Work Educational Consulting and former Provost, Virginia Union University
Terrell Lamont Strayhorn, PhD is one of the most prolific and influential contemporary scholars in the fields of higher education, urban education, and the academic study of diversity, equity, inclusion, and belonging (DEIB). Named one of the country’s “Top Diversity Scholars” by Diverse:Issues in Higher Education and a “Bridge-Builder” between academic- and student affairs by ACPA’s Commission, Strayhorn has authored 11 books and over 200 peer-reviewed journal articles, book chapters, and nationally-circulated reports, including A Pledge of Allegiance to America’s Historically Black Colleges & Universities (HBCUs). His research has been cited, circulated, or funded by the most premiere sociopolitical agencies in the world including Lumina Foundation, Annie E. Casey Foundation, National Science Foundation, and European Association of Institutional Research (EAIR), among others. He has served as ACPA Director of Research & Scholarship, Chair of AERA’sResearch Focus on Black Education Special Interest Group (SIG), Chair of ASHE’s Council on Ethnic Participation and currently serves on the Children’s Defense Fund’s Research Advisory Board for Freedom Schools. A respected thought-leader, The Chronicle of Higher Education, Inside Higher Ed, Huffington Post, and Diverse often quote his perspective and research findings. He has advised hundreds of university presidents, school leaders, and corporations on ways to boost belonging, achieve DEIB targets, and improve organizational health. Professionally, Strayhorn has served in a number of significant faculty and academic leadership roles at the University of Tennessee, Knoxville, The Ohio State University, LeMoyne-Owen College, and most recently, Virginia Union University where he worked as Provost, Senior Vice President of Academic Affairs, and Director of the Center for the Study of HBCUs. He earned his bachelors in music and religious studies from the University of Virginia (UVA), masters in education policy from UVA, and a PhD in education from Virginia Tech.
Wednesday, March 30 at 12:00 p.m. ET
In the wake of The Great Resignation, employees are facing more flexibility in their job opportunities than ever before, while employers are finding that it’s more difficult to attract the candidates they need. In PR, it may no longer be enough to look for a candidate with a traditional communications background, so hiring managers are thinking creatively in how they attract, interview and retain the best and brightest talent.
Join us for a session on how PR hiring managers are navigating interviewing best practices in the new normal. This program will explore how evaluating and interviewing candidates has changed, what interview strategies are working well, and more. Panelists for this session include:
- Jenna Gilligan, Vice President of Human Resources, V2 Communications
- Jen Thibeault, Human Resources, Tier One Partners
- Marci Tsiribas, Senior Talent Acquisition Manager, Walker Sands
This event is FREE for all attendees.
Thursday, March 3 at 12:00 pm ET
The best practices you know for mastering a presentation in person won’t guarantee successful delivery in a virtual setting. In an increasingly hybrid work environment, PR pros are presented with a need to communicate effectively on screen, where eye contact, feeding off the room’s energy, and overall body language do not translate directly. With the prevalence of Zoom-fatigue, it’s never been more important to actively engage your call participants when presenting on camera.
Join us for a session hosted by Justin Joseph, Associate Professor of the Practice, Public Relations, Boston University, on how to perfect your virtual presentation skills. The program will cover how to overcome nerves, communicating effectively, leveraging visual aids properly, and more.
Member fee*: $5; Non-member fee: $15
Tuesday, December 14 at 12:00 pm ET
Register for the program HERE.
Product placement has come a long way since James Bond starting sipping vodka martinis and firing up Aston Martins. As PR practitioners today, we are presented with a whole new batch of real-life ‘Bonds’ that inspire creative opportunities and bring measurable value to brands.
Join us as we discuss how influencer marketing continues to evolve, lessons learned, and how to create influencer campaigns for our clients and companies. Some specific questions we’ll look to address include:
- With the rise of TikTok, how is content changing, and how should brands adapt to these changes?
- How do you recommend brands to act quickly to jump on relevant and timely trends? How does this impact planning larger campaigns if you need to stay flexible and nimble?
- How are influencers’ needs and expectations of brand partnerships changing?
The panel will feature influencers and internal brand strategists as well as a 15-minute Q&A.
Moderator: Caitlin Melnick, Senior Vice President at 360PR+
- Alexa Johnson, Manager, Client Experience Digital at Weber Shandwick & Content Creator
- Hayden Cohen, Director of Talent & Brand Partnerships at Wave Collective & Content Creator
Register HERE for the webinar.
Member fee*: $5; Non-member fee: $15