PROGRAMS
PROGRAMS
Buy tickets HERE.
When? Wednesday, May 8 @ 6:00 pm ET
Where? 360PR+, 200 State Street, Floor 6, Boston MA 02109
What?
Join us for an engaging and insightful influencer marketing panel where Boston’s top influencers will discuss the latest trends shaping this digital landscape. This panel offers a unique “behind-the-scenes” look into one of the most – no pun intended – influential sectors in marketing. We’ll cover:
- Strategies driving impactful collaborations between brands and content creators
- Insights into best practices for effectively partnering with influencers
- Navigating the evolving social media landscape
- Overcoming challenges encountered in this dynamic field
Panelists include:
- Alaina Pinto, @alainapinto
- Kimberly Chacon, @kimberlystephanieee
- Claudiane Philippe, @nailthecocktail
- Kate Weiser, @bucketlistboston
Moderated by: Meaghan Kehoe, Director of Influencer Marketing at 360PR+
Bios:
Alaina Pinto, @alainapinto
After graduating from college, Alaina took her first job as a morning reporter for a news station in Burlington, Vermont. Her next TV news job was in Boston, and then, in October 2020 her life changed in the best way. Now, as a digital creator, she shares her own stories on social media. Alaina is her own producer, director, videographer, and editor, and she hopes to inspire people to get outside and enjoy this northeast neck of the woods.
Kimberly Chacon, @kimberlystephanieee
Kimberly was born and raised in Miami and has been living in Boston for almost three years. She went to culinary school to study Baking and Pastry. She’s always had a passion for film, which led her to incorporating baking, cooking, cleaning, and other hobbies into content creation. She started making YouTube videos at age 13 years old and eventually took film production classes. Her content is very diverse, as her mom is from El Salvador and her dad is from Costa Rica. Her content caters to a broad audience, encompassing diverse music, a variety of dishes from around the world that she creates weekly, and a relatability that resonates particularly with the Latino community.
Claudiane Philippe, @nailthecocktail
Claudiane Philippe is the cocktail blogger, marketer, and host known as Nail The Cocktail. She is known throughout the city of Boston for sharing local cocktails, crafting her own recipes and hosting interactive cocktail classes. A two time Best of Boston winner, her work has been featured in the Boston Globe, EATER, Improper Bostonian and many other publications. Whether she’s working with companies like Absolut or nationally syndicated television shows, Claudiane always enjoys making cocktails less intimidating to her local audience. Taking a great and complex cocktail and breaking it down so that you can make it yourself is the core of the Nail The Cocktail brand.
Kate Weiser, @bucketlistboston
Kate Weiser is the creative force behind Bucket List Boston, an influential lifestyle brand, where her love for storytelling and exploration comes to life. With a degree in public relations from Boston University, she brought her talents to the bustling city, adopting the spirit of a true Bostonian. After graduating from the College of Communication & Kilachand Honors College, Kate served as the Senior Marketing Manager at Life Alive Cafés, honing her skills in marketing and communication. Passionate about PR, journalism, and the power of social media, Kate is dedicated to bringing the best of Boston’s experiences to life through words and photography. Beyond her work at Bucket List Boston, she is a founding team member & leads Communication at Joyraft, an innovative app connecting adventurers with the best experiences around Boston. Kate’s vision is to inspire others to explore, discover, and check off their own Boston Bucket List, one remarkable experience at a time.
Meaghan Kehoe, Director of Influencer Marketing at 360PR+
Meaghan recently joined 360PR+ after leading influencer marketing at Wilson Sporting Goods. She collaborated with the social media, PR and brand event teams at Wilson to maximize the value of creator content and influencer activations, and for events including the US Open, NBA All-Star game, and the Super Bowl. Earlier in her career, Meaghan worked for TPN and Mirum, managing influencer campaigns and social media channels for clients such a Takis, Dove, Ben & Jerry’s and TRESemmé. At 360PR+, she oversees the agency’s full range of influencer marketing, from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations.
Buy tickets HERE.
When? Tuesday, March 19 @ 6:00 pm ET
Where? Brodeur Partners, 535 Boylston Street, Boston, MA 02116
What?
In today’s highly interconnected and information-driven world, where public perception can be shaped instantly and shared globally, protecting brand reputation has never been more important. Enter a presidential election year, and the intersection of politics shifts this dynamic even further. The way your brand message is being viewed and consumed is now happening with the backdrop of heated conversations on an array of key topics that may somehow touch your industry and key market. This session, hosted by the PR Club, will provide insights into the strategies and best practices essential for preserving and enhancing brand reputation amidst heightened political fervor. Panelists will explore topics such as:
- Political sensitivity
- Crisis management
- Authenticity in messaging
Panelists include:
- Nicky McHugh, Global Head of Reputation and Crisis Communications, Schneider Electric
- Travis Small, Executive Vice President, Slowey McManus Communications
- Conor Yunits, Executive Vice President at Issues Management Group
Buy tickets here!
Wednesday, April 3, 2024 | 6:00 PM ET
The Bell in Hand Tavern, 45-55 Union St, Boston, MA
Join PR Club and PRSA Boston for a networking event led by Diane Darling, a renowned speaker, thought leader, and coach around networking and communication skills. We’ll cover how to enhance your networking skills, foster your existing professional relationships, and expand your professional connections. This event is for all levels, whether you’re a seasoned professional looking to deepen your industry relationships or a newcomer eager to establish your presence. Hope to see you there!
About the speaker:
Diane Darling is a consultant, keynote speaker, instructor, and leadership coach with over 20 years of experience in researching, developing, and educating on the role of professional networking strategies in individual career development and business performance. She offers one-on-one leadership coaching and strategic consulting tailored to meet the specific needs of various industries, including accounting, architecture, law firms, and higher education. McGraw Hill has published Diane’s networking strategies in over nine languages, including her popular books, The Networking Survival Guide and Networking for Career Success.
Diane’s passion for networking and public speaking started at an early age when she attended six schools before her senior year of high school. Her experience of learning to make friends and connect with strangers has become a lifelong skill, and one that she now teaches to others. She overcame her fear of public speaking by taking acting and standup comedy classes, which has contributed to her success and is incorporated into her teachings, especially for introverts. Diane has traveled to all seven continents and approximately 60 countries, enriching her understanding of human encounters and communication.
WATCH THE REPLAY NOW!
BELL RINGER DEADLINES
Regular Deadline: March 15
Late Deadline: March 20
Believe it or not, the PR Club’s Bell Ringer Awards are upon us again! Submissions will be accepted as early as February 5, with a final deadline of March 11. As you’re drafting your entries, join us for a panel discussion where last year’s Super Bell finalists will share their secrets to crafting a compelling, stand out submission. Finalists from SHIFT, Duffy & Shanley, and Tier One Partners will dive into the strategies and key elements that helped their submissions shine.
Panelists include:
- Celena Fine, Senior Vice President, Tier One
- Natalie Marinaro, Vice President, SHIFT Communications
- Emily Hollenbeck, Account Director, Duffy & Shanley
- Michael Dowding, Master Lecturer, Boston University and Freelance Writer, Wordscape Communications (moderator)
2023 Super Bell Finalists included:
Tier One Partners and Ally Financial (winner)
Consumer Campaign
Ally and Tier One Partners: Advancing the Primetime-ification of Women’s Sports
Despite record-breaking viewership, women’s sports are underrepresented in media. Ally and Tier One Partners sought to break the cycle by:
- Driving awareness around the inequity and opportunity within women’s sports
- Taking the stage as an industry leader, encouraging brands to invest in women’s sports
- Making Ally synonymous with the advancement of women’s sports
First, Ally made a first-of-its-kind commitment at espnW’s Women + Sports Summit to reach equal (50/50) spending in advertising across women’s and men’s sports by 2027. Then, with CBS and the NWSL, Ally made history by moving the Women’s Soccer Championship game to primetime on CBS — the first time a women’s championship game in any sport was aired on a major network in primetime. The campaign secured 166M+ media impressions, including stories in The New York Times’ The Athletic, Fortune, and Business Insider. Ally also experienced impressive increases in brand awareness and affinity.
SHIFT Communications
Brand Building/Rebranding B2B Campaign
Earning Top Attention around Hiring, Retention & DEI
As the Great Resignation created a mass exodus of employees, companies in every sector scrambled to retain and hire talent. As the focus on hiring spiked, so did the noise from recruiting technology providers, all vying for share of voice. In this brand-building campaign, SHIFT Communications helped Lever find a compelling and ownable perspective focused on DEI and Gen Z, which was informed by intensive media analysis. The result: Lever earned top attention, with hundreds of pieces of coverage in top target outlets. The campaign grew brand awareness, established authority around hiring and DEI, reached key decision makers and even supported Lever in its ultimate goal of being acquired.
Duffy & Shanley
Integrated Marketing Communication Campaign
Talking Student Loans – Four Different Ways
At a staggering $1.7 trillion, student loan debt affects 1 in 5 Americans. It’s the second-largest consumer debt in the country, just behind mortgages. News headlines and recent consumer surveys point to the negative toll student loan debt is taking on Americans. Yet, student loans are necessary for many college-bound families. Enter College Ave Student Loans, a company founded less than 10 years ago that wants to flip the script on student loans and make the experience of getting a private student loan for college better. The experience is resonating with its borrowers with a 4.7 out of 5 stars for customer service. In this challenging student loan environment – debt at an all time high, industry stalwarts like Sallie Mae, and tepid press coverage – D&S saw an opportunity to use a robust integrated marketing approach to position College Ave as a trusted partner in student loan lending.
Buy tickets HERE.
When? Thursday, February 15 @ 6:00 pm ET
Where? Brodeur Partners, 535 Boylston Street, Boston, MA 02116
What? Join PR Club for a discussion about pre- and post-event strategies that ensure you can capitalize on the exposure and content for months to come. Our panelists will share insights into:
- Identifying and capturing valuable event moments for different content formats
- How to identify, engage, and collaborate with local influencers to amplify event visibility
- How to set your team up for success to turn a great event into meaningful news coverage
Panelists include:
- Joe Chambers, CK Communications Group
- Alaina Pinto, Digital Creator @alainapinto
- Glenn Romero, Founder, Snowcap Video Solutions
- Brent Goldman, Photographer
Speaker Bios:
Joe Chambers, CK Communications Group
Joe Chambers handles media relations and live events for a variety of nonprofit and entertainment clients at CK Communications Group including the Boch Center, Beach Road Weekend Music Festival, and the Boston Walk for Epilepsy. CK has a proven track record assisting clients with every aspect of live event planning, vendor and sponsor relations, and day of execution.
Alaina Pinto, Digital Creator @alainapinto
After graduating from college, Alaina took her first job as a morning reporter for a news station in Burlington, Vermont. Her next TV news job was in Boston, and then, in October 2020 her life changed in the best way. Now, as a digital creator, she shares her own stories on social media. Alaina is her own producer, director, videographer, and editor, and she hopes to inspire people to get outside and enjoy this northeast neck of the woods.
Glenn Romero, Founder, Snowcap Video Solutions
Glenn Romero has more than 15 years of experience helping brands connect with their audience through visual storytelling. Glenn has built Snowcap Video Solutions into a leader in both live event, commercial video, and drone productions with a stellar reputation working with clients like the Pan Mass Challenge and the Spire Center.
Brent Goldman, Photographer
Brent Goldman is a professional photographer specializing in all things music and live events. He has worked with artist like Beck, Tame Impala and Noah Kahn and the Beach Road Weekend music festival. His work has appeared on the cover of Pollstar and in TIME Magazine, the Boston Globe and Boston Magazine. Brent also does portraits, corporate events, select weddings, commercial shoots and restaurant photography.
In today’s dynamic media landscape, successful communication strategies include both earned and paid media– in this case, influencers. It’s been more than a decade since social media influencers entered the scene and monetized their own brands, and the industry is ever evolving. Join us for a discussion about how integrating influencers into your earned media strategy can amplify your narrative and widen your reach. In addition, our panelists will address some of the persistent questions about influencer marketing, such as how best to identify authentic influencers for your brand and navigating the expectations of influencers leveraging their platform during crises.
Moderated by: Julie Dennehy, APR | President, Dennehy PR
Panelists:
- Lindsay Dougherty, Director of Brand, SimpliSafe
- Laodecia “Lala” Fevrier, Influencer Marketing Manager, Wayfair
- Ryan Hathaway, Influencer Marketing Supervisor, 360PR+
- Alex Speir, Director of Marketing and Audience Development, Boston Symphony Orchestra
When: Wednesday, October 25 @ 6:00 PM
Where: 360PR+, 200 State Street, Floor 6, Boston MA 02109 (light refreshments will be provided)
Tickets are available here.
Thank you to our presenting sponsor 360PR+
Speaker bios:
- Julie Dennehy engaged her years of Boston agency experience to launch Dennehy Public Relations in 1996, a PR firm specializing in connecting smart consumer-facing companies with their stakeholders via strategic public relations. An aggressive and creative media strategist, Dennehy is a public relations consultant who excels at traditional and social media relations and content creation, launch/grand opening programs, and event management services. DPR clients are looking for a public relations specialist in consumer products/services, hospitality leaders, franchisors and retailers, arts/entertainment destinations and venues, and non-profit organizations. She is known for developing award-winning campaigns resulting in “out of the box” PR elements exceeding client expectations.
- Lindsay Dougherty is the Director of Brand Marketing at SimpliSafe home security. She has held roles across brand and acquisition in her 15 years in marketing, and is passionate about building brand campaigns that drive business results. Lindsay was previously the Director of Acquisition Marketing at Rue Gilt Groupe, and worked on the Brand and Integrated Growth Marketing team at Wayfair managing brand partnerships, affiliate, and integrated PR. Lindsay started her career in brand communications, working on the global newsroom team at Reebok, and managing a client portfolio at integrated PR agency, 360PR+.
- Laodecia “Lala” Fevrier is a marketing professional based out of Boston MA with experience in social media strategy, influencer marketing, event marketing, and e-commerce. She is dedicated to helping brands drive deep authentic connections with customers and fans in the digital space. She has worked for Fortune 500 companies such as Dell Technologies and Wayfair; and has a profound network of industry leaders. In her free time, Lala is passionate about DEI and will often travel to speak at various conferences and events about its value. She is an avid music lover and is co-owner of local production company No Price Tags Productions; aimed at supporting local New England musicians. Lastly, she is a part-time content creator working with major brands such as Macy’s and Giorgio Armani.
- Ryan Hathaway joined 360PR+ in 2021 from a boutique influencer marketing agency where he developed influencer programs for such major brands as Amazon, OREO, Viacom CBS, and Invisalign. Ryan works directly with account teams and plays a key role in ensuring 360’s client work is steeped in influencer marketing best practices. That includes overseeing use of 360’s influencer marketing platform to identify influencers based on brand criteria and deploy, track and measure influencer activations. His experience spans a wide cross section of industries including food & beverage, pet products, consumer electronics, home goods, and adult beverage.
- Alex Speir is the Director of Marketing and Audience Development for the Boston Symphony Orchestra where he is responsible for owned and paid media strategies. He is also a member of the Boston Cultural Council, the city’s arts and cultural grant-making body, and is an advocate for more equitable funding for arts organizations and artists in Boston. Alex is focused on engaging current and new audiences, using digital storytelling to create experiences that transcend the performance, and focusing on the relevance of programming to audience members’ lives. Alex grew up on a farm in rural Oklahoma and is a member of the Chickasaw Nation, the League of American Orchestras, Chorus America, ArtsBoston, and the Boston Arts Marketing Alliance.