PROGRAMS PROGRAMS
December 15 at 12:00 p.m. ET Register here.  If the past few years have taught us anything as PR professionals, it’s that the only

December 15 at 12:00 p.m. ET

Register here. 

If the past few years have taught us anything as PR professionals, it’s that the only constant is change, and being prepared for anything will be a continued theme for the industry. After several years of challenging news cycles, we’re excited and optimistic about what 2023 may have in store.

Join us for a roundtable discussion with PR Pros hosted by Chris Goddard, President and founder, CGPR, for a discussion about what the 2023 PR landscape might look like, trends we anticipate being top of mind, and best practices as we enter the new year. Topics we’ll look to explore include:

  • Emerging trends for 2023
  • The evolving PR role
  • How the industry changed in 2022
  • Best practices for managing relationships
  • What we should be prepared for in the year ahead

 

Panelists for this session include:

December 7 at 12:00 p.m. ET Register here. Choosing to work with an agency partner is a big decision – and often a milestone

December 7 at 12:00 p.m. ET

Register here.

Choosing to work with an agency partner is a big decision – and often a milestone of success, momentum and promise for a brand. In-house experts look to engage with a team that can help them optimize strategy and execution. An agency isn’t merely a vendor, rather a true partner that acts as an extension of the internal team. A successful partnership is dependent on mutual respect, trust, flexibility and willingness to try new ideas.

Join us for a roundtable discussion hosted by Darlene Doyle, Chief Client Officer, PAN Communications exploring what real clients look for in an agency, what agencies look for in prospects and the ingredients for a long-term partnership. The program will offer insiders’ perspectives on what has made their partnerships successful and how agencies and clients can best work together.

Panelists for this session include:

  • Darlene Doyle, Chief Client Officer, PAN Communications (moderator)
  • Miranda Kusama, Senior Vice President and Partner, FleishmanHillard and Emily Ritzo, Communications and Public Affairs Senior Manager, Fitbit
  • Jesse Ciccone, Executive Vice President, Matter Communications and Jolene Peixoto, Vice President, Marketing Strategy & Communications, FarEye

 

 

 

December 1 at 6:00 p.m. ET Buy Tickets Now. Come in festive attire and mirthful spirit as Greater Boston’s PR community members toast the

December 1 at 6:00 p.m. ET

Buy Tickets Now.

Come in festive attire and mirthful spirit as Greater Boston’s PR community members toast the season and one another. This tradition has grown into our ‘must attend’ social, co-hosted by PRSA Boston and PR Club. It’s a fun night of reunions and reconnections.

 

 

 

November 10 at 12:00 p.m. ET Register here. In an increasingly remote and hybrid workplace, gone are the days where you’d unexpectedly drop by

November 10 at 12:00 p.m. ET

Register here.

In an increasingly remote and hybrid workplace, gone are the days where you’d unexpectedly drop by someone’s desk and grab a quick coffee with a mentor. Nurturing management and mentored relationships takes work, and looks vastly different in a virtual setting. Navigating these relationships can be daunting and perhaps even difficult – but the benefits greatly outweigh the obstacles. This program outlines best practices for maintaining management and mentor relationships in a virtual setting, highlighting what works, what doesn’t, and how to make the most of it. Join HR leaders across organizations in New England to discuss optimizing your workplace relationships, either as a manager/mentor, or mentee.

Panelists for this session include:

Register today: https://PRClubHybridManagement.rsvpify.com

 

 

Thursday, May 12 at 1:00 p.m. ET Register now.  The bullhorn of social media, combined with a combustible cultural landscape, has created an environment

Thursday, May 12 at 1:00 p.m. ET

Register now. 

The bullhorn of social media, combined with a combustible cultural landscape, has created an environment where consumers are encouraged and empowered to use their voices more assertively to leverage their spending power. Brands with diverse customer bases can find themselves in the crosshairs of conflicting opinions that result in pressure from customers.

A toy gun, a cosmetic product, or vacation destination, for example, can connote starkly different things, positive or negative, to different people depending on where they live, how much money they earn, their age, gender, physical abilities, politics, and, quite possibly, race.

Navigating such complexity is a growing challenge as Americans become more divided on social and cultural issues, and more vocal.  A token nod to diversity and inclusion that might have covered a brand in 2020 will be woefully insufficient in 2022. This session will facilitate a robust conversation designed to help brands navigate conflicting ideologies within their customer base.

Panelists for this session include:

  • Angela Hayes, SVP, Diversity and Inclusion at Brodeur Partners (moderator)
  • Tori Ross Poole, Vice President and Head of DEI at Inkhouse
  • Terrell Lamont Strayhorn, PhD, Founder and CEO, Do Good Work Educational Consulting and former Provost, Virginia Union University

Register HERE.

This event is FREE for all attendees.

 

About the Speakers

Angela Hayes, Brodeur

Angela Hayes, SVP, Diversity and Inclusion at Brodeur Partners

Angela Hayes is an accomplished public relations leader with extensive expertise in brand development, product lifecycle strategy, nonprofit fundraising, multi-cultural engagement, corporate social responsibility, and cause marketing. She has helped numerous organizations, ranging from grass-root nonprofits to multi-national corporations, navigate through major revitalization initiatives by building communications strategies to better position them for growth.

Hayes is a 27-year veteran of the communications industry. As the senior vice-president of Diversity and Inclusion at Brodeur Partners, she provides strategic oversight of the organization’s plans to ensure inclusivity and reach diverse stakeholder groups.

Previously, she spent 17-years leading integrated communications planning for the American Cancer Society, where she led the team of PR professionals charged with building relevance for the Society’s 850M fundraising portfolio. She helped achieve incremental revenue growth with key strategic corporate partners, including brands such as eBay, Chevy, Lane Bryant, the NFL, Pantene and Shoe Carnival.  Additionally, Hayes led planning for the organization’s first ever integrated multi-cultural consumer engagement strategy, helping to increase engagement and revenue across the Society’s diverse key constituencies in support of its award winning “More Birthdays” brand revitalization.

 

Tori Ross Poole, Inkhouse

Tori Ross Poole, Vice President and Head of DEI at Inkhouse

Tori is a Vice President at Inkhouse where she leads both internal DE&I efforts and accounts with a focus on building the agency’s multicultural program. Recently, Tori completed Bentley University’s Executive Education Diversity & Inclusion program and she’s using those learnings, along with other ongoing coursework, to build out DE&I strategies and Inkhouse’s new multicultural PR offering. Tori finds what’s possible in the middle of difficulty, she knows how to build consensus, she’s committed to finding common ground and she has grace for when people make honest mistakes. She has built up a reservoir of trust among our Inkhouse community and loves getting to do this important work. Outside of Inkhouse, Tori is the mom of a toddler boy and spends most of her time championing his adventures and fun-loving spirit.

 

Terrell Strayhorn PhD, Virginia Union University

Terrell Lamont Strayhorn, PhD, Do Good Work Educational Consulting and former Provost, Virginia Union University

Terrell Lamont Strayhorn, PhD is one of the most prolific and influential contemporary scholars in the fields of higher education, urban education, and the academic study of diversity, equity, inclusion, and belonging (DEIB). Named one of the country’s “Top Diversity Scholars” by Diverse:Issues in Higher Education and a “Bridge-Builder” between academic- and student affairs by ACPA’s Commission, Strayhorn has authored 11 books and over 200 peer-reviewed journal articles, book chapters, and nationally-circulated reports, including A Pledge of Allegiance to America’s Historically Black Colleges & Universities (HBCUs). His research has been cited, circulated, or funded by the most premiere sociopolitical agencies in the world including Lumina Foundation, Annie E. Casey Foundation, National Science Foundation, and European Association of Institutional Research (EAIR), among others. He has served as ACPA Director of Research & Scholarship, Chair of AERA’sResearch Focus on Black Education Special Interest Group (SIG), Chair of ASHE’s Council on Ethnic Participation and currently serves on the Children’s Defense Fund’s Research Advisory Board for Freedom Schools. A respected thought-leader, The Chronicle of Higher Education, Inside Higher Ed, Huffington Post, and Diverse often quote his perspective and research findings. He has advised hundreds of university presidents, school leaders, and corporations on ways to boost belonging, achieve DEIB targets, and improve organizational health. Professionally, Strayhorn has served in a number of significant faculty and academic leadership roles at the University of Tennessee, Knoxville, The Ohio State University, LeMoyne-Owen College, and most recently, Virginia Union University where he worked as Provost, Senior Vice President of Academic Affairs, and Director of the Center for the Study of HBCUs. He earned his bachelors in music and religious studies from the University of Virginia (UVA), masters in education policy from UVA, and a PhD in education from Virginia Tech.

 

Wednesday, March 30 at 12:00 p.m. ET Register now.  In the wake of The Great Resignation, employees are facing more flexibility in their job

Wednesday, March 30 at 12:00 p.m. ET

Register now. 

In the wake of The Great Resignation, employees are facing more flexibility in their job opportunities than ever before, while employers are finding that it’s more difficult to attract the candidates they need. In PR, it may no longer be enough to look for a candidate with a traditional communications background, so hiring managers are thinking creatively in how they attract, interview and retain the best and brightest talent.

Join us for a session on how PR hiring managers are navigating interviewing best practices in the new normal. This program will explore how evaluating and interviewing candidates has changed, what interview strategies are working well, and more. Panelists for this session include:

Register HERE.

This event is FREE for all attendees.

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