The State of Influencer Marketing: Unpacking the Latest Trends, Tactics, and Triumphs

Buy tickets HERE.

When? Wednesday, May 8 @ 6:00 pm ET

Where? 360PR+, 200 State Street, Floor 6, Boston MA 02109


Join us for an engaging and insightful influencer marketing panel where Boston’s top influencers will discuss the latest trends shaping this digital landscape. This panel offers a unique “behind-the-scenes” look into one of the most – no pun intended – influential sectors in marketing. We’ll cover:

  • Strategies driving impactful collaborations between brands and content creators
  • Insights into best practices for effectively partnering with influencers
  • Navigating the evolving social media landscape
  • Overcoming challenges encountered in this dynamic field

Panelists include:

  • Alaina Pinto, @alainapinto
  • Kimberly Chacon, @kimberlystephanieee
  • Claudiane Philippe, @nailthecocktail
  • Kate Weiser, @bucketlistboston

Moderated by: Meaghan Kehoe, Director of Influencer Marketing at 360PR+


Alaina Pinto, @alainapinto

After graduating from college, Alaina took her first job as a morning reporter for a news station in Burlington, Vermont. Her next TV news job was in Boston, and then, in October 2020 her life changed in the best way. Now, as a digital creator, she shares her own stories on social media. Alaina is her own producer, director, videographer, and editor, and she hopes to inspire people to get outside and enjoy this northeast neck of the woods.


Kimberly Chacon, @kimberlystephanieee

Kimberly was born and raised in Miami and has been living in Boston for almost three years. She went to culinary school to study Baking and Pastry. She’s always had a passion for film, which led her to incorporating baking, cooking, cleaning, and other hobbies into content creation. She started making YouTube videos at age 13 years old and eventually took film production classes. Her content is very diverse, as her mom is from El Salvador and her dad is from Costa Rica. Her content caters to a broad audience, encompassing diverse music, a variety of dishes from around the world that she creates weekly, and a relatability that resonates particularly with the Latino community.

Claudiane Philippe, @nailthecocktail

Claudiane Philippe is the cocktail blogger, marketer, and host known as Nail The Cocktail. She is known throughout the city of Boston for sharing local cocktails, crafting her own recipes and hosting interactive cocktail classes. A two time Best of Boston winner, her work has been featured in the Boston Globe, EATER, Improper Bostonian and many other publications. Whether she’s working with companies like Absolut or nationally syndicated television shows, Claudiane always enjoys making cocktails less intimidating to her local audience. Taking a great and complex cocktail and breaking it down so that you can make it yourself is the core of the Nail The Cocktail brand.

Kate Weiser, @bucketlistboston

Kate Weiser is the creative force behind Bucket List Boston, an influential lifestyle brand, where her love for storytelling and exploration comes to life. With a degree in public relations from Boston University, she brought her talents to the bustling city, adopting the spirit of a true Bostonian. After graduating from the College of Communication & Kilachand Honors College, Kate served as the Senior Marketing Manager at Life Alive Cafés, honing her skills in marketing and communication. Passionate about PR, journalism, and the power of social media, Kate is dedicated to bringing the best of Boston’s experiences to life through words and photography. Beyond her work at Bucket List Boston, she is a founding team member & leads Communication at Joyraft, an innovative app connecting adventurers with the best experiences around Boston. Kate’s vision is to inspire others to explore, discover, and check off their own Boston Bucket List, one remarkable experience at a time.

Meaghan Kehoe, Director of Influencer Marketing at 360PR+

Meaghan recently joined 360PR+ after leading influencer marketing at Wilson Sporting Goods. She collaborated with the social media, PR and brand event teams at Wilson to maximize the value of creator content and influencer activations, and for events including the US Open, NBA All-Star game, and the Super Bowl. Earlier in her career, Meaghan worked for TPN and Mirum, managing influencer campaigns and social media channels for clients such a Takis, Dove, Ben & Jerry’s and TRESemmé. At 360PR+, she oversees the agency’s full range of influencer marketing, from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations.