Read on for more details about the entry narrative slideshow requirements, as well as additional materials needed for your entry.
Develop a title for your entry that should read like a headline, and should not include your organization’s name again. Check your spelling carefully as this is how the entry will appear on awards, certificates, and winning celebrations, if your entry wins. There will be a 100-character maximum on the entry title.
Your situation analysis should include an overview of the competitive landscape in addition to the factors in the marketplace or organization that created the need for this project. Please explain the problem(s) and opportunity/opportunities pertaining to this project while avoiding industry jargon.
Provide a specific, detailed explanation of the measurable objectives/goals that guided the development of the project.
Discuss the techniques, methods, and approaches used to achieve the objectives stated above and solve the problem.
Provide both quantitative and qualitative documentation of the success of the project, such as engagement, inquiries or sales generated, earned media message pull-through or positive feedback from management or client contacts that demonstrate the goals were achieved. The results documentation must contain factual information (not opinions or feelings) and should confirm achievement of the set goals. All supporting materials should be attached and should not be included in your entry narrative.
Your entry narrative will be scored section by section, based on how well you convey the section’s required information as noted above:
Separate from the entry narrative slideshow PDF, you will also be required to submit a 150-word summary of your entry. This will be used as an introduction in the online Winner’s Showcase, and may also be used in the ceremony or other presentation of winners.
Also separate from the entry narrative slideshow PDF, please provide an image (saved as a PDF) you would like to be featured as the cover to your online showcase, should you win an award. The more visual the better! Be imaginative with what makes your submission visually compelling. Note, the maximum size of the PDF is 25MB.
You will have the option of including a modified logo the PR Club will use when promoting winning entries on social media (for example, an agency and client logo lock up).
Your entry should include supporting materials to help bring your entry to life, such as media placements, work samples, results, or recognition. Campaigns require a minimum of three supporting materials; there is no minimum requirement for single-item entries.
Please combine your materials into one document, though you be able to share video or web links separately. DO NOT include duplicates of the same media coverage. For example, Associated Press stories that run in multiple outlets should be submitted once and accompanied by a list of actual placements.
Note that entry materials submitted become the property of the PR Club. If you win an award, your entry narrative will be part of the winner’s showcase, and potentially in the ceremony presentation and/or video. If you require your client’s approval to share campaign-related works, please secure that approval prior to including it in your submission.
All winning entries will remain confidential until the night of the awards ceremony. Please note that judges are eligible to enter the competition, but are not allowed to judge the categories that they, their companies, or their clients have entered. All results are reviewed and audited.