2022 Bell Ringer Award Winners
Professional Awards
Striker Award – Industry Newcomer:
Jennifer Susca
Senior Account Executive, Matter Communications
Ringer Award – Mid-level Practitioner:
Bianca Chaer
Communications Strategist, Sullivan Marketing Communications
John J. Molloy Crystal Bell for Lifetime Achievement:
Kelley Chunn
Principal and Founder, Kelley Chunn & Associates
Platinum Super Bell
360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership – Executive Thought Leadership Campaign
Single-Item Entries
CONTENT MARKETING:
Agency Citizenship or Pro Bono
- Merit: PRLab at Boston University for PRoBono 2021
- Silver Bell: John Guilfoil Public Relations for East Boston Artists Shine Light on Ocean Advocacy During Weeklong Mural Celebration
Digital/Printed Collateral
- Merit: Dana-Farber Cancer Institute for the 2021 Honor Roll of Donors
- Bronze Bell: Dana-Farber Cancer Institute for The Imagine Display
Diversity Initiatives
- Gold Bell: Issues Management Group with CIC Health for Supporting CIC Health as They Provide Equitable Testing/Vaccination Services During COVID19 Pandemic
Paid Media
- Merit: C+C on behalf of Massachusetts Department of Mental Health for Giving Parents the Tools They Need
- Bronze Bell: Duffy & Shanley for “Driving it Home” – BJ’s Home Improvement Services Campaign
- Silver Bell: Duffy & Shanley for Joining the Excitement of Best Colleges
Podcast
- Silver Bell: John Guilfoil Public Relations for Mansfield Public Schools Launch the “Hello Hornets” Podcast to Start the 2021-2022 School Year
Video – Single Video
- Silver Bell: John Guilfoil Public Relations for East Kingston Fire Department Seeks New Volunteer Members
Video – Series
- Merit: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio Telethon “I Am Jimmy” Videos
- Bronze Bell: SHIFT Communications with Dan Milnor of Blurb for #FromTheVanWithDan: Reaching Creators Through Visual Storytelling
- Gold Bell: 360PR+ for Tommee Tippee for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
MEDIA PLACEMENTS:
Media Placement – National
- Merit (tie): John Guilfoil Public Relations for North Attleboro Firefighters Perform Life-Saving Rescue From 30,000 Feet
- Merit (tie): Porter Novelli with Pan-Mass Challenge for The Incredible Reason Peloton’s Emma Lovewell Rode Her Bike 80 Miles
- Bronze Bell: Issues Management Group with CIC Health for Bloomberg CityLab Highlights CIC Health’s Mass Vax Efforts at State’s Top Sports Venues
- Silver Bell: John Guilfoil Public Relations forTown of East Bridgewater Celebrating James Ingargiola’s Successful Battle Against COVID-19
- Gold Bell: Tier One Partners for Overdraft Fee Elimination: A Wall Street Journal Exclusive
Media Placement – Regional or Local
- Merit: Duffy & Shanley for Building the Credibility of the Cannabis Industry, One Sample at a Time
- Bronze Bell: John Guilfoil Public Relations for “We Trained For This”: Firefighters Aid in Emergency Baby Deliveries
- Gold Bell: Duffy and Shanley for its Boston Globe placement: Dunkin’ Iced Coffee Day Nets $140K, 82 COVID-19 Vaccines
Media Placement – Vertical or Trade
- Bronze Bell: V2 Communications for Reshaping the Nielsen Narrative
- Silver Bell: 360PR+ for Bagging a Big Trade Story for a New Canned Cocktail Line
Media Placement – Series of Placements
- Merit: Duffy and Shanley for Building the Credibility of the Cannabis Industry, One Placement at a Time
- Bronze Bell: 360PR+ for Helping Local Communities Access Covid Vaccinations Through Effective Regional Media Placements
- Silver Bell: Ball Consulting Group for Calling Attention to the Human Services Workforce Crisis in Massachusetts
- Gold Bell: InkHouse with PUMA for Unveiling PUMA’s North American Headquarters During COVID-19
Television News Placements – National
- Silver Bell: Duffy & Shanley for CNBC Squawk Box placement: Hanesbrands Gets Back in Shape
- Gold Bell: Duffy & Shanley for its segment about Earth Day at America’s First Offshore Wind Farm with CBS Morning News
Television News Placement – Regional or Local
- Merit: John Guilfoil Public Relations for Everyone Loves Waffles: Tewksbury Police Show Off New Comfort Dog
- Bronze Bell: John Guilfoil Public Relations for Two Taunton Police Officers Buy Bicycle for 6-Year-Old Boy After His was Stolen Twice
- Silver Bell: 360PR+ for UNFI: Now Hiring with 360PR+
Bylined Article
- Silver Bell: V2 Communications for Establishing Climate Credibility: Byline Fuels Successful Visa Application
Op-Ed
- Silver Bell: Issues Management Group with Perkins School for the Blind for its Op-ed in The Boston Globe: What TikTok Users Who Doubt Helen Keller Can Learn This Oscar Season
Response to Breaking News
- Merit: Back Bay Communications for Highlighting Karen Clark & Company’s Catastrophe Modeling Expertise
- Bronze Bell: Walker Sands with Sophos for Increasing Top-Tier Coverage for Sophos With Rapid Response Around Log4j Exploit
- Silver Bell: Red Lorry Yellow Lorry for the CertiK Project for its Breaking News Rapid Response Program for the Win!
- Gold Bell: Three Rings for REvil Ransomware Group Unexpectedly Shuts Down
EVENTS:
Media Events
- Merit: Matter Communications for Hydroxycut with Hydroxycut Scores on Football’s Biggest Weekend
- Bronze Bell: John Guilfoil Public Relations for Armstrong Paramedic Reunites With Couple After Life-Saving Response
- Silver Bell: John Guilfoil Public Relations for the Town of Scituate Hosts “Save Our Station” Rally to Preserve Regional U.S. Coast Guard Station
- Gold Bell: John Guilfoil Public Relations for Randolph Police, ARL Boston Find Homes for Dogs Rescued From Squalor
One-Time Special Event
- Merit: RDW Group with Rhode Island Medical Imaging for Rhode Island Medical Imaging and Providence College Basketball Pink Out Friartown
- Bronze Bell: Dana-Farber Cancer Institute with OPUS Agency for the Dana-Farber Campaign Announcement Event
- Silver Bell: Duffy & Shanley for History in the Hamptons! New York’s First Offshore Wind Farm Breaks Ground
- Gold Bell: 360PR+ on behalf of illycaffè North America for Welcome Back to NYC: This One’s On Us
Campaigns
INFLUENCER CAMPAIGNS:
Micro Influencer Campaign
- Merit: Matter Communications for Hood Ice Cream: Summer of Smiles 2021
- Bronze Bell: Duffy & Shanley for Let’s Talk College – Helping Parents Navigate the Unknown Through the Power of Influencing
- Silver Bell: Takeda Pharmaceuticals with Edelman for Takeda Games Encourages Physical and Emotional Well-Being for Bleeding Disorder Patients
Mega Influencer Campaign
- Merit: 360PR+ for the Sunny D Sweetest Summer Yet Hashtag Challenge
- Bronze Bell: RDW Group with Ageless Innovation for Social Media Influencers Help Raise Awareness of Joy for All Companion Pets
- Gold Bell: 360PR+ for Little Northern Bakehouse Hits the Right Note with Musical Influencer
COVID-19 RELATED CAMPAIGNS:
COVID-19 Product or Service Campaign
- Bronze Bell: John Guilfoil Public Relations for Leading the Way with Pediatric COVID-19 Vaccination Clinics
- Silver Bell: Tier One Partners with Keyser Public Strategies for Answering the Nation’s Call for US-Made PPE
COVID-19 Response Campaign
- Merit: Matter Communications for Lovesac + Harman Kardon for Lovesac X Harman Embedded Audio: Debuting a Couch Like No Other
- Bronze Bell: Issues Management Group with Commonwealth Care Alliance for Commonwealth Care Alliance’s Efforts to Vaccinate Homebound Individuals with Significant Needs
- Silver Bell (tie): C+C with Washington State Department of Health for Vaccinate WA
- Silver Bell (tie): Issues Management Group with CIC Health for CIC Health’s Efforts to Reach Communities Hit Hardest During the COVID-19 Pandemic
COMMUNICATION CAMPAIGNS:
Brand Building or Re-Branding – Business-to-Business
- Merit: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
- Bronze Bell: V2 Communications for Creating the Next Data Lake Darling: ChaosSearch
- Silver Bell: LaVoieHealthScience on behalf of Outlook Therapeutics for Reputation Building and Market-Shaping for an Approved Ophthalmic Bevacizumab in Retinal Disease
- Gold Bell: SHIFT Communications for Closing the Skills Gap That Keeps Americans Underemployed and Underpaid
Business-to-Business Social Media
- Silver Bell: Red Lorry Yellow Lorry for Valora for The Power of Celebrity and Social Media for an Incredible Series A+!
Business-to-Consumer Social Media Campaigns
- Bronze Bell: RDW Group with Ageless Innovation for Supporting Caregivers and Older Adults Through Social Media
- Silver Bell: RDW Group with Rhode Island Medical Imaging for Sharing the Unseen Through Social Media
- Gold Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Social Media Campaign
Cause Marketing Campaign
- Silver Bell: Tier One Partners on behalf of Ally Financial for Big Sean, HBCUs & Ally Teach Kids About Money in Minecraft
Content Marketing Campaign
- Gold Bell: Duffy and Shanley for It Starts With a Click: Using Content to Kick Off the Customer Journey
Corporate Culture/Internal Communications Campaign
- Bronze Bell: Rocket Social Impact with NCR for NCR Foundation’s Road Trip for Good
Crisis Communications
- Merit Award: ML Strategies for Fire Eating Dragon to Toothless Tiger in California’s Cannabis Industry
- Silver Bell: John Guilfoil Public Relations for Winthrop Police Respond to Mass Shooting and Hate Crime, Work to Support Community in Aftermath
- Gold Bell and Super Bell Finalist: Red Lorry Yellow Lorry for Brightcove, Inc., for Overcoming Cyberattack Misinformation
Executive Thought Leadership
- Bronze Bell: Matter Communications for Hospital IQ for Hospital IQ: A Leading Voice Through Healthcare’s Staffing Crisis
- Silver Bell: Red Lorry Yellow Lorry for Blockchain Intelligence Group for Building Thought Leaders With a “BIG” Presence
- Gold Bell and Super Bell Finalist and Winner: 360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership
External Spokesperson
- Gold Bell: 360PR+ for Harpoon Brewery – Building Hometown and Home Team Pride With Team Mew-S-A
Fundraising
- Bronze Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Direct Mail Campaign
- Gold Bell and Super Bell Finalist: Duffy and Shanley for “All in One Shot” – Dunkin’ Iced Coffee Day 2022
Integrated Marketing Communications
- Merit: V2 Communications for Evolving Rocket Software’s EVOLVE Conference Marketing Strategy
- Bronze Bell: C+C with the Washington State Department of Health for Vaccinate WA
- Gold Bell and Super Bell Finalist: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
On-a-Shoestring
- Merit: Allison+Partners with Get Maine Lobster for How a Cotton Candy Lobster became a Viral Sensation
INDUSTRY CAMPAIGNS:
Business-to-Business
- Merit: V2 Communications for Navigating the Changing Role of the Enterprise Supply Chain with Kinaxis
- Bronze Bell: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
- Gold Bell: SHIFT Communications for Building a Fair Future
Consumer Campaign
- Merit: Duffy and Shanley for Loan-ly No More: Navigating the Financial Road to College
- Bronze Bell: 360PR+ for Spreading “Words of Encouragement” this Valentine’s Day Season
- Silver Bell: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
Government/Public Affairs
- Silver Bell: Duffy and Shanley for Winds of Change for New York’s First Offshore Wind Farm
Healthcare
- Merit: Matter Communications for Vicarious Surgical: A Sprint to Merger
- Bronze Bell: RDW Group with the Rhode Island Department of Health for the Rhode Island Dept. of Health Substance Exposed Newborns Campaign
- Silver Bell: C+C with the Washington State Department of Health for Vaccinate WA
High Tech
- Bronze Bell: Walker Sands with Affectiva for Affectiva Acquired: A PR Journey to M&A
- Gold Bell and Super Bell Finalist: Three Rings for Turning GroupSense Into a Media Superstar
Hospitality, Travel, and Entertainment
- Bronze Bell: Hollywood Agency on behalf of the South Shore Chamber of Commerce for Hello! South Shore, @SouthShoreBear Joins Twitter
- Silver Bell: Allison+Partners and SKDK for Kimpton and Talkspace for Making Mental Health More than Just a Guest Amenity
- Gold Bell: 360PR+ for Giving U.S. Travelers a New Runway to Love
Nonprofit
- Bronze Bell: John Guilfoil Public Relations for its Media Campaign that Shines Light on East Boston Arts Nonprofit’s Ocean Advocacy Efforts
- Gold Bell: Porter Novelli with Pan-Mass Challenge for PMC 2021 – Back on the Road
For a printable winner’s list, click here.