Bell Ringer 2020 Award Winners

Professional awards

Striker Award for industry newcomer of the year
Joe Chambers: Account Executive at CK Communications Group

John J. Molloy Crystal Bell for lifetime achievement 
Ashley McCown: Co-President of Solomon McCown & Cence

Super Bell Award

Platinum Super Bell 
360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry

Super Bell Finalists

• Dunkin’ with RF|Binder and CTP, with Duffy & Shanley: Breaking Up with the Double Cup
• 360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry
• SHIFT Communications: Motivating a New Crowd for Scotties
• WGBH Educational Foundation with CK Communications Group: The Wow Child
• 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
• Porter Novelli with Timex: Timex Revolutionizes Time Telling with 25th Hour

Campaign Awards

Launch Campaigns

• Business to Business
  • Silver Bell – SHIFT Communications: The Web Changed Privacy, So Brave Changed the Web
  • Bronze Bell – John Hancock: John Hancock Aspire

• Consumer  
  • Gold Bell – Porter Novelli with Timex: Timex Revolutionizes Time Telling with 25th Hour
  • Silver Bell – LEWIS on behalf of Jabra: Jabra Makes Noise at CES…Without Product
  • Bronze Bell – SHIFT Communications: The Web Changed Privacy, So Brave Changed the Web
  • Merit Award – 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs

• Healthcare 
  • Gold Bell – Matter Communications: Creating Widespread Awareness for a New Healthcare Category
  • Bronze Bell – LaVoieHealthScience: LaVoieHealthScience with​ TriSalus Life Sciences: Launch and Education for Innovative Drug Delivery Device with Unique Reimbursement Status

• High Tech  
  • Merit Award – V2 Communications: The World is Your Backyard: Launching a First-of-its-Kind Pet Product

• Hospitality, Travel and Entertainment 
  • Silver Bell – Boston Ballet: Best Dance Party Ever: Boston Ballet’s Record-Breaking Moves
  • Bronze Bell – CK Communications Group: Building the Beach

Publicity Campaigns 

• Business to Business 
  • Gold Bell – LEWIS on behalf of LogMeIn: LogMeIn’s Response to the COVID-19 Outbreak
  • Silver Bell – SHIFT Communications: Stericycle Cares Public Safety Campaign​
  • Bronze Bell – Hollywood Agency: Scooting Toward PR Victory

• Consumer 
  • Gold Bell – 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
  • Silver Bell – Duffy & Shanley with College Ave Student Loans: “Flipping the Script on Student Loans” Entry Narrative
  • Bronze Bell – Matter Communications: 360 Degree PR Program to Promote La Brea Bakery’s 30th Anniversary
  • Merit Award – Tier One Partners with Ally Home: Ally Home Raises Awareness by Shedding Light on America’s Most Relatable Home Ownership Issues

• Healthcare 
  • Silver Bell – Matter Communications: Increasing the Visibility of Corindus in the Competitive Healthcare Media Landscape
  • Bronze Bell – March Communications with AbleTo: “Are We Meeting The Need – Grading the State of Behavioral Health With AbleTo” 
  • Merit Award – RDW Group on behalf of the Rhode Island Department of Health: Flu Vaccination

• High Tech 
  • Bronze Bell – V2 Communications: Answering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
  • Merit Award – Highwire Public Relations with BitSight: More Than a Number: Spotlighting the Breadth of BitSight’s Security Ratings Platform with Threat Research

Communication Campaigns

• Agency Marketing
  • Merit Award – March Communications: Marketing Innovators: Boston Heavyweights Get in the Ring

• B2B Social Media 
  • Bronze Bell – Three Rings Inc.: SES Networks O3b Launch, Social Media
  • Merit Award – SHIFT Communications: Citrix Synergy 2019: “Social”-izing the Future of Work

• B2C Social Media 
  • Gold Bell – RDW Group with Rhode Island Division of Motor Vehicles: RI DMV Social Media Campaign Helps Real ID Awareness and Adoption
  • Silver Bell – RDW Group with Ageless Innovation: Sharing the Power of Play – Ageless Innovation’s Joy for All Companion Pets’ Social Media Campaign
  • Bronze Bell – RDW Group with Rhode Island Medical Imaging: A Patient-Focused Approach to Social Media – RDW Group and Rhode Island Medical Imaging Strategy Multiplies Growth and Engagement
  • Merit Award – Dana-Farber Cancer Institute: The Breast Cancer Research Foundation (BCRF) Retrospective Report

• Brand Building or Re-Branding Business to Business
  • Silver Bell – SHIFT Communications: Limelight Networks Sparks Battle Royale
  • Bronze Bell – Lionbridge: Lionbridge Global Re-Branding
  • Merit Award – March Communications with Sophos: Establishing the Sophos Labs Brand Using Threat Research

• Brand Building or Re-Branding Consumer 
  • Gold Bell – InkHouse for Organic Valley: Call Us Crazy, But It’s Working – Organic Valley Consumer PR Campaign
  • Bronze Bell – Porter Novelli with Timex: How the Power of PR Led to a Sold Out Product Again and Again

• Cause Marketing  
  • Bronze Bell – 360PR+ with Stonyfield Organic: 360PR+ Helps Stonyfield Organic Take its Mission to New Pastures

• Content Marketing
  • Gold Bell – March Communications: Turning the March Comms Editorial Platform Inside Out

• Crisis Communications 
  • Gold Bell – Red Lorry Yellow Lorry: Turning a Hollywood Disaster into a PR Win
  • Silver Bell – RDW Group with Bristol County Water Authority: BCWA Addresses the East Bay Pipeline Leak with Consistent, Transparent Communications
  • Bronze Bell – Racepoint Global on behalf of Huawei: Huawei vs. the World
  • Merit Award – ML Strategies, LLC: Merrimack Valley Gas Explosions: A Different Type of Survivor

• Executive Thought Leadership 
  • Gold Bell – Matter Communications: Databricks’ Executive Visibility Strategy
  • Silver Bell – March Communications and Affectiva: Speaking Out: Using Thought Leadership to Ensure AI is a Force for Good
  • Silver Bell – John Hancock: John Hancock Signature Series

• External Spokesperson
  • Merit Award – 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs

• Influencer 
  • Gold Bell – 360PR+ with Sagamore Spirit: Winning in Whiskey by Giving Influencers a Platform for Their Own Life Stories
  • Silver Bell – 360PR+ with Tommee Tippee: 360PR+ Helps Tommee Tippee #StopTheSpill and Save The Day
  • Bronze Bell – BJ’s Wholesale Club with Duffy & Shanley and Social Fulcrum, a Target Data Company: BJ’s Wholesale Club: Unlocking the Potential of Social Influencers

• Integrated Marketing Communications
  • Gold Bell – Dunkin’ with RF|Binder and CTP, with Duffy & Shanley: Breaking Up with the Double Cup
  • Silver Bell – BackBay Communications and Adams Funds: Adams Funds is #Celebrating90Years
  • Silver Bell – SHIFT Communications: Sparking a Nationwide Conversation Around Friendship – Evite and SHIFT Communications
  • Bronze Bell – InkHouse: PatientKeeper: How EHR Optimization Can Impact Physician Burnout Crisis
  • Merit Award – Racepoint Global on behalf of the Massachusetts Association of Insurance Agents: We’ve Got Your Back
  • Merit Award – 360PR+ with Tommee Tippee: 360PR+ Helps Tommee Tippee #StopTheSpill and Save The Day

• Investor/Financial Relations 
  • Bronze Bell – Mintz and Hoke on behalf of Antares Capital: The Antares-Compass Report

• Micro Influencer 
  • Gold Bell – SHIFT Communications: Motivating a New Crowd for Scotties

• Nonprofit Communications 
  • Gold Bell – WGBH Educational Foundation with CK Communications Group: The Wow Child
  • Silver Bell – Brodeur Partners: Together Against Cancer: Managing a Strategic Media Blitz to Promote the 2019 Boston Marathon Jimmy Fund Walk
  • Merit Award – Mintz and Hoke on behalf of Fidelco: Fidelco –  End-of-the-Year Appeal

• Public Affairs 
  • Silver Bell – WGBH Educational Foundation: The Color of Public Money

• Superior Achievement in Research & Planning
  • Gold Bell – 360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry
  • Bronze Bell – Mintz and Hoke on behalf of Connecticut Department of Transportation: Connecticut DOT’s See Something? Say Something. 
  • Merit Award – Mintz and Hoke on behalf of Access Health CT: Access Health CT Research and Data-Informed Media Relations

Media Placements – Single Items 

• Bylined Article
  • Gold Bell – Solomon McCown & Cence with Perkins School for the Blind: Digital Accessibility: The New Frontier of the Americans with Disabilities Act
  • Silver Bell – RDW Group with Rhode Island Medical Imaging: Addressing the Vaping Crisis
  • Bronze Bell – Solomon McCown & Cence with Nellie Mae Education Foundation: “Lessons Learned From Leading a Failing School”
  • Merit Award – Solomon McCown & Cence with Southcoast Health Systems: “Traffic congestion is a health hazard.” Shining a Light on Regional Inequity and the Importance of Investment in Community Health

• Digital/Print National
  • Silver Bell – Duffy & Shanley: BJ’s Wholesale Club Media Placement
  • Bronze Bell – March Communications and Affectiva: WSJ Really Is “The Future of Everything” When It Comes to AI and Ethics
  • Bronze Bell – March Communications: Establishing the World’s First Learning Steel Mill with The Wall Street Journal 
  • Merit Award – InkHouse: Checkmarx Samsung/Google Android Vulnerability Research Campaign

• Digital/Print Regional 
  • Gold Bell – Tier One Partners: Bucking the Trend: Tier One Partners Spotlights Prophix Software as a Force to be Reckoned With
  • Silver Bell – Porter Novelli with Pan-Mass Challenge: Dana-Farber Receives Record $63 million Donation from Pan-Mass Challenge
  • Bronze Bell – SHIFT Communications: CT Mag Highlights How Foxwoods Doubled Down on Differentiators 
  • Merit Award – CK Communications Group: From Boston, To New York, and Back Again

• Digital/Print Series
• • Gold Bell – 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
  • Silver Bell – LaVoieHealthScience: Launch of $210 Million Early-Stage Venture Capital Fund by Biotech Accelerator and the Preeminent Life Science Hedge Fund
  • Silver Bell – Solomon McCown & Cense with The Vilna Shul: “Introducing the ‘New’ Vilna Shul—a 100-Year-Old Building on Beacon Hill You’ve Never Heard Of”
  • Silver Bell – Racepoint Global on behalf of Normatec: Reigniting the Recovering Technology Conversation
  • Bronze Bell – Three Rings Inc. with LabCentral: LabCentral Takes Bold Step to Scale and Innovate Biomanufacturing in Massachusetts with LabCentral 238
  • Merit Award – 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs

• Digital/Print Vertical/Trade
  • Bronze Bell – Red Lorry Yellow Lorry: From Times Square to a Top Campaign of the Year
  • Merit Award – Racepoint Global on behalf of Gloucester Marine Genomics Institute: Bringing a National Biotechnology Presence to World-Class, Local Boston Biomedical Research & Top Biotechnology Workforce Training

• Op-Ed
  • Silver Bell – Three Rings Inc. with LabCentral and Octagon Therapeutics: A Voice of Warning: The “Paul Revere” of the Antibiotics Development Crisis
  • Bronze Bell – Racepoint Global on behalf of Huawei: America Needs Huawei 
  • Merit Award – RDW Group with Bristol County Water Authority: It’s Time to Move on from Old Water Supplies – BCWA Addresses its East Bay Pipeline Leak

• Response to Breaking News
  • Bronze Bell – SHIFT Communications: The Convenience Store Catastrophe; Rapid Response to Elevate Brand Awareness
  • Merit Award – RDW Group with Rhode Island Medical Imaging: Addresses the Vaping Crisis

• Television Local/Regional
  • Gold Bell – John Guilfoil Public Relations: TikTok Trouble: Dangerous Viral Teen Video Challenge Creates Public Safety Concerns
  • Silver Bell – John Guilfoil Public Relations: Bridgewater Police Officers Reunite with Family After Delivering Baby in Home Depot Parking Lot
  • Bronze Bell – John Guilfoil Public Relations: Rockland Soldier Surprises Sons After Returning Home From Tour of Duty

• Television National
  • Silver Bell – Rinck Advertising with VetriScience Laboratories: A Disabled Puppy is Training for a Special Task Thanks to a Veteran Paying it Forward
  • Bronze Bell – Duffy & Shanley: E! News’ Daily Pop Turns a Pitch into a Dedicated Segment
  • Merit Award – SHIFT Communications: Bold Broadcast Segment Brings Nationwide Awareness to Organic Dog Treat Brand

Content Marketing – Single Items

• Digital Video (single video)
  • Bronze Bell – Mintz and Hoke on behalf of Connecticut Wealth Management, LLC: Connecticut Wealth Management Experience Genuine
  • Merit Award – Dana-Farber Cancer Institute: The Impact of Your Giving

• Digital Video (series)
  • Silver Bell – 360PR+ with SunnyD: SunnyD Gets Sweet on Digital and Makes Its Year
  • Bronze Bell – Brodeur Partners: Hankook Tire – Man vs. Machine
  • Merit Award – RDW Group in partnership with Rhode Island Medical Imaging: Seeing the Unseen 

• Digital/Printed Collateral 
  • Silver Bell – Perkins School for the Blind: 2019 Annual Report
  • Bronze Bell – Porter Novelli and Eastern Bank: Eastern Bank Annual Review
  • Merit Award – Dana-Farber Cancer Institute: Planning Matters

• Owned Media
  • Silver Bell – InkHouse with Pixels 360: ERA Coalition Website

• Paid 
  • Bronze Bell – Duffy & Shanley: Foster Grant Celebrates 90 Years with InStyle
  • Merit Award – 360PR+ with Alex Brands: Helping Alex Brands Stand Out with Moms During the Holiday Season

• Podcast
  • Gold Bell – Cercone Brown: Press Play: Spreading Optimism with “Life is Good”
  • Merit Award – Racepoint Global on behalf of Panasonic System Solutions Company of North America: So you want to start a podcast?

• PR Agency Citizenship or Pro Bono Work
  • Merit Award – PRLab at Boston University: PRoBono 2019

Events – Single Items

• Media Event
  • Silver Bell – InkHouse with PUMA: Launching PUMA’s 5th Ave. Flagship Store
  • Bronze Bell – Matter Communications: Miami Music Week Sets the Stage for JBL’s LIVE Series Headphone Launch
  • Merit Award – Duffy and Shanley: iXblue Defense Systems moves U.S. headquarters to Rhode Island

• One-Time Special Event
  • Bronze Bell – 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs
  • Merit Award – March Communications and Affectiva: Sum It Up: Emotion AI Summit Stirs Attention

• Special Event (series)
  • Bronze Bell – Duffy and Shanley: Foster Grant Celebrates 90 Years with InStyle
  • Merit Award – 360PR+ with Stonyfield Organic: Stonyfield Organic Takes its Mission to New Pastures