CONGRATULATIONS TO THE 51st ANNUAL BELL RINGER AWARDS WINNERS

Professional awards

Striker Award for industry newcomer of the year
Benjamin Paulin, John Guilfoil Public Relations

Ringer Award for mid-level practitioner of the year
Sheila Hughes, 360PR+

John J. Molloy Crystal Bell lifetime achievement award
Maura FitzGerald, Version 2.0 Communications

Platinum Super Bell
Duffy & Shanley: Dunkin’ – Dunkin’ Iced Coffee Day, Featuring Good Night Lights – Cause Marketing Campaign

Product/service launch campaigns

Business-to-Business
  • Silver – Hill+Knowlton Strategies, “Business Chemistry: Practical Magic For Crafting Powerful Work Relationships” Book Launch and Media Campaign

Consumer

  • Gold – 360PR+, The Great Backseat Adventure with Maxi-Cosi Magellan
  • Silver – Wayfair, Wayfair Wows Customers on Way Day
  • Bronze – 360PR+, Harpoon Dunkin’ Coffee Porter Launch
  • Merit – MSL, Coravin Breaks Through the Noise at CES

Healthcare

  • Silver – Rasky Partners, Mass Eye and Ear Performs First Ever FDA-Approved Gene Therapy Procedure
  • Bronze – FleishmanHillard, Can Lightning Strike Twice? No Rest for Philips SRC at CES 2019

High Tech

  • Bronze – Racepoint Global, MediaTek/Racepoint Global: Helio P60 Launch @ Mobile World Congress 2018
  • Merit – Wayfair, Wayfair Spaces Leaps into Tech Spotlight

Hospitality, Travel, Entertainment

  • Gold – Adam Ritchie Brand Direction, Mix It Up: PR Invents Menu Items through the Power of Influencer Storytelling – Super Bell Finalist

Product/service Publicity Campaigns

Business-to-Business

  • Silver – SHIFT Communications, Closing the Gap: Revealing Employee Pay Gaps and Its Impact on Workplace Culture 
  • Bronze – BackBay Communications, BackBay Introduces the US to Capco 
  • Merit – March Communications, Paving the Way for Affectiva’s Entry into the Auto Industry 

Consumer

  • Bronze – Matter Communications, Matter with Nature Nate’s

Healthcare

  • Gold – Red Lorry Yellow Lorry, Improving Quality of Life by Spotlighting Innovative Med-tech – Super Bell Finalist
  • Silver – SHIFT Communications, Doximity on the Coming Crisis of Women’s Health
  • Merit – RDW Group, Flu Vaccination

High Tech

  • Gold – Highwire Public Relations, Meet Akamai, a Security Company. Yes, a Security Company. – Super Bell Finalist
  • Silver – SHIFT Communications, Disrupting Player One – Creating Controlled Controversy to Engage Gaming Influencers and Prospects
  • Bronze – Version 2.0 Communications, UiPath: An RPA Unicorn is Born
  • Merit – Tier One Partners, From Unknown to Unicorn: Tier One Partners Builds Industry Thought Leadership for Collibra

Hospitality, Travel, Entertainment

  • Bronze – 360PR+, VRBO Win the Mountain Sweepstakes

Communications campaigns

Brand Building or Re-Branding

  • Silver – Creative Work Systems, Maine Woodworks: A Social Enterprise
  • Merit – Solomon McCown & Company, Inc., #PIERLife

Cause Marketing

  • Gold – Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights – Super Bell Finalist
  • Silver – Wayfair, Wayfair Reaches Customers with Veteran Cause
  • Bronze – 360PR+, Divorce Stories 

Community/Consumer Affairs

  • Bronze – John Guilfoil Public Relations, Town of Andover Supports its Community Following Disaster

Content Marketing

  • Silver – 360PR+, TIAA Divorce Stories 
  • Bronze – Adam Ritchie Brand Direction, The M.O.M. Squad: PR Equips Diverse Supermoms with a Powerful Product Line 
  • Merit – 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Crisis Communications

  • Gold – ML Strategies, LLC, University of Maryland: Two-Week Turnaround to Months-Long Football Crisis
  • Silver – John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster

Employee Communications

  • Silver – Adams & Knight, Inc., Everyone’s a Caregiver

Executive Thought Leadership

  • Gold – 360PR+, Avis Budget Group CIO Rollout
  • Silver – March Communications, Shining a Light on AI’s Brightest Star
  • Bronze – Solomon McCown & Company, Inc., Shining a Light on the Design Expertise of CBT
  • Merit – LaVoieHealthScience, Building Corporate & Executive Brand Through Thought Leadership Programming

Influencer Campaign

  • Silver- 360PR+, Travelpro’s Platinum Elite Collection Takes Flight
  • Bronze- Hollywood Agency, Picture This: A Celebrity Campaign to Remember
  • Merit- Brodeur Partners, Hankook Tire: What Drives You?

Investor Relations

  • Gold- Duffy & Shanley, Duffy & Shanley for College Ave Student Loans-Making the Grade in Student Loans
  • Bronze- LaVoieHealthScience, Newron Pharmaceuticals 2018 R&D Day

Integrated Marketing Communications

  • Gold – PAN Communications, Phononic: Store of the Future – Super Bell Finalist
  • Silver – RDW Group, The Ripple Effect
  • Bronze – Adam Ritchie Brand Direction, The M.O.M. Squad: PR Transforms Diverse Pregnant Women into the World’s First Team of Pregnant Comic Book Superheroes
  • Merit – Solomon McCown & Company, Inc., Changing the Conversation on Congestion

Micro Influencer Campaign

  • Bronze- Adam Ritchie Brand Direction, Mix It Up: PR Transforms Diverse Micro-Influencers into Inspired Menu Items
  • Merit- 360PR+, Peapod and 360PR+ Engage Micro-Influencers to Score Big for Super Bowl

Nonprofit Communications

  • Silver- SHIFT Communications, Cultivating an Important Conversation: Destigmatizing Mental Health with The Clay Center for Young Healthy Minds at MGH
  • Bronze- Solomon McCown & Company, Inc. for Children’s Friend
  • Merit- Creative Work Systems, Maine Woodworks: Employing Adults with Disabilities

On-a-Shoestring

  • Bronze- Hollywood Agency, Moms Know Best
  • Merit- Boston University PRLab, PRLab Amplifies Partners for Youth with Disabilities’ Fund Development Efforts

Public Affairs

  • Silver- Solomon McCown & Company, Inc. for Vote No on Question 1
  • Bronze- WGBH Educational Foundation, WGBH Educational Foundation Media Relations Team Promotes Civic Engagement During Primary and General Massachusetts Elections Season

Social Media

  • Silver – SHIFT Communications, Competing in Real-Time: Citrix Redirects the Spotlight During Conference Season
  • Bronze – RDW Group, Cornell Engineering: Organic Social Media Campaign Builds Engagement, Encouragement for Women in STEM

Superior Research & Planning

  • Gold ​- SHIFT Communications​,​ The No Vacation Nation
  • Silver ​- 360PR+​,​ 360PR+ and Liberty Mutual Insurance “Driving Safety Program”
  • Bronze ​- Tier One Partners​,​ Facing the “Someday Scaries”

Media Placements – Single Items 

Bylined Article

  • Silver- SHIFT Communications, Solace Gets Technical About Pollution: Why Putting More Plastic in Our Oceans Could Save Them 

Corporate or Agency Podcast

  • Silver- March Communications, March Communications Helps Elevate Emergn Clout’s Ahead of a Major Industry Event 

Digital/Print – Trade

  • Merit -sharyn frankel public relations, Melding Tradition and Trends for Harbar’s Tortilla Success in Food Business News

Digital/Print – National

  • Silver- SHIFT Communications, “Holy Grail” Media Placement Brings TripAdvisor CSR Campaign Widespread Attention
  • Bronze- 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Help Settle the Great Egg Debate
  • Merit- 360PR+, Putting a New Twist on the Iconic Rubik’s Cube

Digital/Print – Regional or Local

  • Gold- Highwire Public Relations, America Did Make the 2018 World Cup; Without A Cambridge Company Millions Would Have Missed Out
  • Silver- MassHousing, New MassHousing Loan Program Requires No Down Payment
  • Bronze- Creative Work Systems, Maine Woodworks
  • Merit- Cone, PMC Founder Billy Starr Shows No Sign of Slowing Down

Digital/Print – Series

  • Gold- 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy 
  • Silver- Hollywood Agency, Let’s get Loud(er): Vesper Amps Up Visibility After Series B 
  • Bronze- 360PR+, Liberty Mutual Insurance Dwellbeing
  • Merit -SHIFT Communications, Brilliant Earth Coverage Shines Bright

Response to Breaking News

  • Silver- John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster
  • Bronze- SHIFT Communications, Thanksgiving Eve – The Ultimate Data Breach News Dump
  • Merit- Duffy & Shanley, Navigant Credit Union Rolls Out Federal Shutdown Policy

Television – Local/Regional

  • Gold- 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover
  • Silver- John Guilfoil Public Relations, Rockland Boy Hailed as Hero After Calling 911 to Help Save Sister’s Life
  • Bronze- John Guilfoil Public Relations, Brand-New Text-to-911 Program Helps Randolph Police Save Man’s Life
  • Merit- 360PR+, Horizons: Teacher Degree Program

Television – National

  • Gold – 451 Agency, First Check TV News Placement
  • Silver – 360PR+, Summer Family Fashion with Sperry and Merrell
  • Merit – John Guilfoil Public Relations, Massachusetts Woman Bravely Speaks Out Following Attempted Abduction While Jogging

Content Marketing – Single Items

Digital/Printed Collateral

  • Bronze- MassHousing, MassHousing 2018 Annual Report
  • Merit- Perkins School for the Blind, Defining Success: 2018 Annual Report

Digital Video                       

  • Gold- 360PR+, Divorce Stories
  • Silver- RDW Group, Hope Point Tower
  • Bronze- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights
  • Merit -Matter Communications, Matter with Best Aquaculture Practices

Owned Media

  • Gold- 360PR+, Divorce Stories
  • Silver- Solomon McCown & Company, Inc. for Recycle Smart MA
  • Bronze- Creative Work Systems, Maine Woodworks Website
  • Merit -MassHousing, Home Buying Tips From MassHousing

PR Agency Citizenship/Pro Bono

  • Silver- Boston University PRLab, PRoBono 2018
  • Bronze- John Guilfoil Public Relations, Supporting Firefighters and Communities in Mourning
  • Merit- Matter Communications, Matter’s Helping Hands Volunteer Initiative

Events

Media Event

  • Gold- March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
  • Bronze- Matter Communications, Matter with JBL

One-Time Special Event

  • Silver- March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
  • Bronze- Duffy & Shanley, Espresso Launch- Dolce Dunkin’ – Duffy & Shanley for Dunkin’
  • Merit- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights

Special Event – Series

  • Silver- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Light – Duffy & Shanley for Dunkin’