Professional awards

Striker Award for industry newcomer of the year
Benjamin Paulin, John Guilfoil Public Relations

Ringer Award for mid-level practitioner of the year
Sheila Hughes, 360PR+

John J. Molloy Crystal Bell lifetime achievement award
Maura FitzGerald, Version 2.0 Communications

Platinum Super Bell
Duffy & Shanley: Dunkin’ – Dunkin’ Iced Coffee Day, Featuring Good Night Lights – Cause Marketing Campaign

Product/service launch campaigns

• Silver – Hill+Knowlton Strategies, “Business Chemistry: Practical Magic For Crafting Powerful Work Relationships” Book Launch and Media Campaign

Consumer

• Gold – 360PR+, The Great Backseat Adventure with Maxi-Cosi Magellan
• Silver – Wayfair, Wayfair Wows Customers on Way Day
• Bronze – 360PR+, Harpoon Dunkin’ Coffee Porter Launch
• Merit – MSL, Coravin Breaks Through the Noise at CES

Healthcare

• Silver – Rasky Partners, Mass Eye and Ear Performs First Ever FDA-Approved Gene Therapy Procedure
• Bronze – FleishmanHillard, Can Lightning Strike Twice? No Rest for Philips SRC at CES 2019

High Tech

• Bronze – Racepoint Global, MediaTek/Racepoint Global: Helio P60 Launch @ Mobile World Congress 2018
• Merit – Wayfair, Wayfair Spaces Leaps into Tech Spotlight

Hospitality, Travel, Entertainment

• Gold – Adam Ritchie Brand Direction, Mix It Up: PR Invents Menu Items through the Power of Influencer Storytelling – Super Bell Finalist

Product/service Publicity Campaigns

Business-to-Business

• Silver – SHIFT Communications, Closing the Gap: Revealing Employee Pay Gaps and Its Impact on Workplace Culture 
• Bronze – BackBay Communications, BackBay Introduces the US to Capco 
• Merit – March Communications, Paving the Way for Affectiva’s Entry into the Auto Industry 

Consumer

• Bronze – Matter Communications, Matter with Nature Nate’s

Healthcare

• Gold – Red Lorry Yellow Lorry, Improving Quality of Life by Spotlighting Innovative Med-tech – Super Bell Finalist
• Silver – SHIFT Communications, Doximity on the Coming Crisis of Women’s Health
• Merit – RDW Group, Flu Vaccination

High Tech

• Gold – Highwire Public Relations, Meet Akamai, a Security Company. Yes, a Security Company. – Super Bell Finalist
• Silver – SHIFT Communications, Disrupting Player One – Creating Controlled Controversy to Engage Gaming Influencers and Prospects
• Bronze – Version 2.0 Communications, UiPath: An RPA Unicorn is Born
• Merit – Tier One Partners, From Unknown to Unicorn: Tier One Partners Builds Industry Thought Leadership for Collibra

Hospitality, Travel, Entertainment

• Bronze – 360PR+, VRBO Win the Mountain Sweepstakes

Communications campaigns

Brand Building or Re-Branding

• Silver – Creative Work Systems, Maine Woodworks: A Social Enterprise
• Merit – Solomon McCown & Company, Inc., #PIERLife

Cause Marketing

• Gold – Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights – Super Bell Finalist
• Silver – Wayfair, Wayfair Reaches Customers with Veteran Cause
• Bronze – 360PR+, Divorce Stories 

Community/Consumer Affairs

• Bronze – John Guilfoil Public Relations, Town of Andover Supports its Community Following Disaster

Content Marketing

• Silver – 360PR+, TIAA Divorce Stories 
• Bronze – Adam Ritchie Brand Direction, The M.O.M. Squad: PR Equips Diverse Supermoms with a Powerful Product Line 
• Merit – 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Crisis Communications

• Gold – ML Strategies, LLC, University of Maryland: Two-Week Turnaround to Months-Long Football Crisis
• Silver – John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster

Employee Communications

• Silver – Adams & Knight, Inc., Everyone’s a Caregiver

Executive Thought Leadership

• Gold – 360PR+, Avis Budget Group CIO Rollout
• Silver – March Communications, Shining a Light on AI’s Brightest Star
• Bronze – Solomon McCown & Company, Inc., Shining a Light on the Design Expertise of CBT
• Merit – LaVoieHealthScience, Building Corporate & Executive Brand Through Thought Leadership Programming

Influencer Campaign

• Silver- 360PR+, Travelpro’s Platinum Elite Collection Takes Flight
• Bronze- Hollywood Agency, Picture This: A Celebrity Campaign to Remember
• Merit- Brodeur Partners, Hankook Tire: What Drives You?

Investor Relations

• Gold- Duffy & Shanley, Duffy & Shanley for College Ave Student Loans-Making the Grade in Student Loans
• Bronze- LaVoieHealthScience, Newron Pharmaceuticals 2018 R&D Day

Integrated Marketing Communications

• Gold – PAN Communications, Phononic: Store of the Future – Super Bell Finalist
• Silver – RDW Group, The Ripple Effect
• Bronze – Adam Ritchie Brand Direction, The M.O.M. Squad: PR Transforms Diverse Pregnant Women into the World’s First Team of Pregnant Comic Book Superheroes
• Merit – Solomon McCown & Company, Inc., Changing the Conversation on Congestion

Micro Influencer Campaign

• Bronze- Adam Ritchie Brand Direction, Mix It Up: PR Transforms Diverse Micro-Influencers into Inspired Menu Items
• Merit- 360PR+, Peapod and 360PR+ Engage Micro-Influencers to Score Big for Super Bowl

Nonprofit Communications

• Silver- SHIFT Communications, Cultivating an Important Conversation: Destigmatizing Mental Health with The Clay Center for Young Healthy Minds at MGH
• Bronze- Solomon McCown & Company, Inc. for Children’s Friend
• Merit- Creative Work Systems, Maine Woodworks: Employing Adults with Disabilities

On-a-Shoestring

• Bronze- Hollywood Agency, Moms Know Best
• Merit- Boston University PRLab, PRLab Amplifies Partners for Youth with Disabilities’ Fund Development Efforts

Public Affairs

• Silver- Solomon McCown & Company, Inc. for Vote No on Question 1
• Bronze- WGBH Educational Foundation, WGBH Educational Foundation Media Relations Team Promotes Civic Engagement During Primary and General Massachusetts Elections Season

Media Placements – Single Items 

Bylined Article

• Silver- SHIFT Communications, Solace Gets Technical About Pollution: Why Putting More Plastic in Our Oceans Could Save Them 

Corporate or Agency Podcast

• Silver- March Communications, March Communications Helps Elevate Emergn Clout’s Ahead of a Major Industry Event 

Digital/Print – Trade

• Merit -sharyn frankel public relations, Melding Tradition and Trends for Harbar’s Tortilla Success in Food Business News

Digital/Print – National

• Silver- SHIFT Communications, “Holy Grail” Media Placement Brings TripAdvisor CSR Campaign Widespread Attention
• Bronze- 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Help Settle the Great Egg Debate
• Merit- 360PR+, Putting a New Twist on the Iconic Rubik’s Cube

Digital/Print – Regional or Local

• Gold- Highwire Public Relations, America Did Make the 2018 World Cup; Without A Cambridge Company Millions Would Have Missed Out
• Silver- MassHousing, New MassHousing Loan Program Requires No Down Payment
• Bronze- Creative Work Systems, Maine Woodworks
• Merit- Cone, PMC Founder Billy Starr Shows No Sign of Slowing Down

Digital/Print – Series

• Gold- 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy 
• Silver- Hollywood Agency, Let’s get Loud(er): Vesper Amps Up Visibility After Series B 
• Bronze- 360PR+, Liberty Mutual Insurance Dwellbeing
• Merit -SHIFT Communications, Brilliant Earth Coverage Shines Bright

Response to Breaking News

• Silver- John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster
• Bronze- SHIFT Communications, Thanksgiving Eve – The Ultimate Data Breach News Dump
• Merit- Duffy & Shanley, Navigant Credit Union Rolls Out Federal Shutdown Policy

Television – Local/Regional

• Gold- 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover
• Silver- John Guilfoil Public Relations, Rockland Boy Hailed as Hero After Calling 911 to Help Save Sister’s Life
• Bronze- John Guilfoil Public Relations, Brand-New Text-to-911 Program Helps Randolph Police Save Man’s Life
• Merit- 360PR+, Horizons: Teacher Degree Program

Television – National

• Gold – 451 Agency, First Check TV News Placement
• Silver – 360PR+, Summer Family Fashion with Sperry and Merrell
• Merit – John Guilfoil Public Relations, Massachusetts Woman Bravely Speaks Out Following Attempted Abduction While Jogging

Content Marketing – Single Items

Digital/Printed Collateral

• Bronze- MassHousing, MassHousing 2018 Annual Report
• Merit- Perkins School for the Blind, Defining Success: 2018 Annual Report

Digital Video                       

• Gold- 360PR+, Divorce Stories
• Silver- RDW Group, Hope Point Tower
• Bronze- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights
• Merit -Matter Communications, Matter with Best Aquaculture Practices

Owned Media

• Gold- 360PR+, Divorce Stories
• Silver- Solomon McCown & Company, Inc. for Recycle Smart MA
• Bronze- Creative Work Systems, Maine Woodworks Website
• Merit -MassHousing, Home Buying Tips From MassHousing

PR Agency Citizenship/Pro Bono

• Silver- Boston University PRLab, PRoBono 2018
• Bronze- John Guilfoil Public Relations, Supporting Firefighters and Communities in Mourning
• Merit- Matter Communications, Matter’s Helping Hands Volunteer Initiative

Events

Media Event

• Gold- March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
• Bronze- Matter Communications, Matter with JBL

One-Time Special Event

• Silver- March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
• Bronze- Duffy & Shanley, Espresso Launch- Dolce Dunkin’ – Duffy & Shanley for Dunkin’
• Merit- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights

Special Event – Series

• Silver- Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Light – Duffy & Shanley for Dunkin’