2022 Bell Ringer Award Winners

Professional Awards

Striker Award – Industry Newcomer:
Jennifer Susca
Senior Account Executive, Matter Communications

Ringer Award – Mid-level Practitioner:
Bianca Chaer
Communications Strategist, Sullivan Marketing Communications

John J. Molloy Crystal Bell for Lifetime Achievement:
Kelley Chunn
Principal and Founder, Kelley Chunn & Associates

Platinum Super Bell

360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership – Executive Thought Leadership Campaign

Single-Item Entries

CONTENT MARKETING:

Agency Citizenship or Pro Bono 

• Merit:  PRLab at Boston University for PRoBono 2021
• Silver Bell: John Guilfoil Public Relations for East Boston Artists Shine Light on Ocean Advocacy During Weeklong Mural Celebration 

Digital/Printed Collateral

• Merit: Dana-Farber Cancer Institute for the 2021 Honor Roll of Donors
• Bronze Bell: Dana-Farber Cancer Institute for The Imagine Display

Diversity Initiatives

• Gold Bell: Issues Management Group with CIC Health for Supporting CIC Health as They Provide Equitable Testing/Vaccination Services During COVID19 Pandemic 

 Paid Media

• Merit: C+C on behalf of Massachusetts Department of Mental Health for Giving Parents the Tools They Need
• Bronze Bell: Duffy & Shanley for “Driving it Home” – BJ’s Home Improvement Services Campaign 
• Silver Bell: Duffy & Shanley for Joining the Excitement of Best Colleges

Podcast

• Silver Bell: John Guilfoil Public Relations for Mansfield Public Schools Launch the “Hello Hornets” Podcast to Start the 2021-2022 School Year 

Video – Single Video

• Silver Bell: John Guilfoil Public Relations for East Kingston Fire Department Seeks New Volunteer Members

Video – Series

• Merit: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio Telethon “I Am Jimmy” Videos
• Bronze Bell: SHIFT Communications with Dan Milnor of Blurb for #FromTheVanWithDan: Reaching Creators Through Visual Storytelling
• Gold Bell: 360PR+ for Tommee Tippee for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood

MEDIA PLACEMENTS:

 Media Placement – National

• Merit (tie): John Guilfoil Public Relations for North Attleboro Firefighters Perform Life-Saving Rescue From 30,000 Feet
• Merit (tie): Porter Novelli with Pan-Mass Challenge for The Incredible Reason Peloton’s Emma Lovewell Rode Her Bike 80 Miles
• Bronze Bell: Issues Management Group with CIC Health for Bloomberg CityLab Highlights CIC Health’s Mass Vax Efforts at State’s Top Sports Venues
• Silver Bell: John Guilfoil Public Relations forTown of East Bridgewater Celebrating James Ingargiola’s Successful Battle Against COVID-19
• Gold Bell: Tier One Partners for Overdraft Fee Elimination: A Wall Street Journal Exclusive

Media Placement – Regional or Local

• Merit: Duffy & Shanley for Building the Credibility of the Cannabis Industry, One Sample at a Time
• Bronze Bell: John Guilfoil Public Relations for “We Trained For This”: Firefighters Aid in Emergency Baby Deliveries
• Gold Bell: Duffy and Shanley for its Boston Globe placement: Dunkin’ Iced Coffee Day Nets $140K, 82 COVID-19 Vaccines

 Media Placement – Vertical or Trade 

• Bronze Bell: V2 Communications for Reshaping the Nielsen Narrative
• Silver Bell: 360PR+ for Bagging a Big Trade Story for a New Canned Cocktail Line

Media Placement – Series of Placements

• Merit: Duffy and Shanley for Building the Credibility of the Cannabis Industry, One Placement at a Time
• Bronze Bell: 360PR+ for Helping Local Communities Access Covid Vaccinations Through Effective Regional Media Placements
• Silver Bell: Ball Consulting Group for Calling Attention to the Human Services Workforce Crisis in Massachusetts
• Gold Bell: InkHouse with PUMA for Unveiling PUMA’s North American Headquarters During COVID-19

 Television News Placements – National

• Silver Bell: Duffy & Shanley for CNBC Squawk Box placement: Hanesbrands Gets Back in Shape
• Gold Bell: Duffy & Shanley for its segment about Earth Day at America’s First Offshore Wind Farm with CBS Morning News

Television News Placement – Regional or Local

• Merit: John Guilfoil Public Relations for Everyone Loves Waffles: Tewksbury Police Show Off New Comfort Dog
• Bronze Bell: John Guilfoil Public Relations for Two Taunton Police Officers Buy Bicycle for 6-Year-Old Boy After His was Stolen Twice 
• Silver Bell: 360PR+ for UNFI: Now Hiring with 360PR+

Bylined Article 

• Silver Bell: V2 Communications for Establishing Climate Credibility: Byline Fuels Successful Visa Application 

 Op-Ed 

• Silver Bell: Issues Management Group with Perkins School for the Blind for its Op-ed in The Boston Globe: What TikTok Users Who Doubt Helen Keller Can Learn This Oscar Season 

Response to Breaking News 

• Merit: Back Bay Communications for Highlighting Karen Clark & Company’s Catastrophe Modeling Expertise
• Bronze Bell: Walker Sands with Sophos for Increasing Top-Tier Coverage for Sophos With Rapid Response Around Log4j Exploit 
• Silver Bell: Red Lorry Yellow Lorry for the CertiK Project for its Breaking News Rapid Response Program for the Win!
• Gold Bell: Three Rings for REvil Ransomware Group Unexpectedly Shuts Down

EVENTS:

Media Events

• Merit: Matter Communications for Hydroxycut with Hydroxycut Scores on Football’s Biggest Weekend
• Bronze Bell: John Guilfoil Public Relations for Armstrong Paramedic Reunites With Couple After Life-Saving Response
• Silver Bell: John Guilfoil Public Relations for the Town of Scituate Hosts “Save Our Station” Rally to Preserve Regional U.S. Coast Guard Station
• Gold Bell: John Guilfoil Public Relations for Randolph Police, ARL Boston Find Homes for Dogs Rescued From Squalor

One-Time Special Event

• Merit: RDW Group with Rhode Island Medical Imaging for Rhode Island Medical Imaging and Providence College Basketball Pink Out Friartown
• Bronze Bell: Dana-Farber Cancer Institute with OPUS Agency for the Dana-Farber Campaign Announcement Event
• Silver Bell: Duffy & Shanley for History in the Hamptons! New York’s First Offshore Wind Farm Breaks Ground
• Gold Bell: 360PR+ on behalf of illycaffè North America for Welcome Back to NYC: This One’s On Us

Campaigns

INFLUENCER CAMPAIGNS:

Micro Influencer Campaign

• Merit: Matter Communications for Hood Ice Cream: Summer of Smiles 2021
• Bronze Bell: Duffy & Shanley for Let’s Talk College – Helping Parents Navigate the Unknown Through the Power of Influencing
• Silver Bell: Takeda Pharmaceuticals with Edelman for Takeda Games Encourages Physical and Emotional Well-Being for Bleeding Disorder Patients

 Mega Influencer Campaign

• Merit: 360PR+ for the Sunny D Sweetest Summer Yet Hashtag Challenge
• Bronze Bell: RDW Group with Ageless Innovation for Social Media Influencers Help Raise Awareness of Joy for All Companion Pets
• Gold Bell: 360PR+ for Little Northern Bakehouse Hits the Right Note with Musical Influencer

COVID-19 RELATED CAMPAIGNS:

COVID-19 Product or Service Campaign

• Bronze Bell: John Guilfoil Public Relations for Leading the Way with Pediatric COVID-19 Vaccination Clinics 
• Silver Bell: Tier One Partners with Keyser Public Strategies for Answering the Nation’s Call for US-Made PPE

COVID-19 Response Campaign

• Merit: Matter Communications for Lovesac + Harman Kardon for Lovesac X Harman Embedded Audio: Debuting a Couch Like No Other
• Bronze Bell: Issues Management Group with Commonwealth Care Alliance for Commonwealth Care Alliance’s Efforts to Vaccinate Homebound Individuals with Significant Needs
• Silver Bell (tie): C+C with Washington State Department of Health for Vaccinate WA
• Silver Bell (tie): Issues Management Group with CIC Health for CIC Health’s Efforts to Reach Communities Hit Hardest During the COVID-19 Pandemic

COMMUNICATION CAMPAIGNS:

Brand Building or Re-Branding – Business-to-Business 

• Merit: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
• Bronze Bell: V2 Communications for Creating the Next Data Lake Darling: ChaosSearch
• Silver Bell: LaVoieHealthScience on behalf of Outlook Therapeutics for Reputation Building and Market-Shaping for an Approved Ophthalmic Bevacizumab in Retinal Disease
• Gold Bell: SHIFT Communications for Closing the Skills Gap That Keeps Americans Underemployed and Underpaid

 Business-to-Business Social Media 

• Silver Bell: Red Lorry Yellow Lorry for Valora for The Power of Celebrity and Social Media for an Incredible Series A+!

Business-to-Consumer Social Media Campaigns

• Bronze Bell: RDW Group with Ageless Innovation for Supporting Caregivers and Older Adults Through Social Media
• Silver Bell: RDW Group with Rhode Island Medical Imaging for Sharing the Unseen Through Social Media 
• Gold Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Social Media Campaign 

Cause Marketing Campaign 

• Silver Bell: Tier One Partners on behalf of Ally Financial for Big Sean, HBCUs & Ally Teach Kids About Money in Minecraft

Content Marketing Campaign

• Gold Bell: Duffy and Shanley for It Starts With a Click: Using Content to Kick Off the Customer Journey

Corporate Culture/Internal Communications Campaign 

• Bronze Bell: Rocket Social Impact with NCR for NCR Foundation’s Road Trip for Good

Crisis Communications

• Merit Award: ML Strategies for Fire Eating Dragon to Toothless Tiger in California’s Cannabis Industry
• Silver Bell: John Guilfoil Public Relations for Winthrop Police Respond to Mass  Shooting and Hate Crime, Work to  Support Community in Aftermath 
• Gold Bell and Super Bell Finalist: Red Lorry Yellow Lorry for Brightcove, Inc., for Overcoming Cyberattack Misinformation

Executive Thought Leadership

• Bronze Bell: Matter Communications for Hospital IQ for Hospital IQ: A Leading Voice Through Healthcare’s Staffing Crisis
• Silver Bell: Red Lorry Yellow Lorry for Blockchain Intelligence Group for Building Thought Leaders With a “BIG” Presence
• Gold Bell and Super Bell Finalist and Winner: 360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership

External Spokesperson 

• Gold Bell: 360PR+ for Harpoon Brewery – Building Hometown and Home Team Pride With Team Mew-S-A

Fundraising

• Bronze Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Direct Mail Campaign
• Gold Bell and Super Bell Finalist: Duffy and Shanley for “All in One Shot” – Dunkin’ Iced Coffee Day 2022

Integrated Marketing Communications 

• Merit: V2 Communications for Evolving Rocket Software’s EVOLVE Conference Marketing Strategy
• Bronze Bell: C+C with the Washington State Department of Health for Vaccinate WA
• Gold Bell and Super Bell Finalist: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood

On-a-Shoestring

• Merit: Allison+Partners with Get Maine Lobster for How a Cotton Candy Lobster became a Viral Sensation

INDUSTRY CAMPAIGNS:

Business-to-Business 

• Merit: V2 Communications for Navigating the Changing Role of the Enterprise Supply Chain with Kinaxis
• Bronze Bell: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
• Gold Bell: SHIFT Communications for Building a Fair Future

Consumer Campaign

• Merit: Duffy and Shanley for Loan-ly No More: Navigating the Financial Road to College
• Bronze Bell: 360PR+ for Spreading “Words of Encouragement” this Valentine’s Day Season
• Silver Bell: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood

Government/Public Affairs 

• Silver Bell: Duffy and Shanley for Winds of Change for New York’s First Offshore Wind Farm

  Healthcare

• Merit: Matter Communications for Vicarious Surgical: A Sprint to Merger
• Bronze Bell: RDW Group with the Rhode Island Department of Health for the Rhode Island Dept. of Health Substance Exposed Newborns Campaign
• Silver Bell: C+C with the Washington State Department of Health for Vaccinate WA

High Tech 

• Bronze Bell: Walker Sands with Affectiva for Affectiva Acquired: A PR Journey to M&A
• Gold Bell and Super Bell Finalist: Three Rings for Turning GroupSense Into a Media Superstar

Hospitality, Travel, and Entertainment 

• Bronze Bell: Hollywood Agency on behalf of the South Shore Chamber of Commerce for Hello! South Shore, @SouthShoreBear Joins Twitter
• Silver Bell: Allison+Partners and SKDK for Kimpton and Talkspace for Making Mental Health More than Just a Guest Amenity
• Gold Bell: 360PR+ for Giving U.S. Travelers a New Runway to Love

 Nonprofit

• Bronze Bell: John Guilfoil Public Relations for its Media Campaign that Shines Light on East Boston Arts Nonprofit’s Ocean Advocacy Efforts
• Gold Bell: Porter Novelli with Pan-Mass Challenge for PMC 2021 – Back on the Road

For a printable winner’s list, click here.