Buy tickets HERE.
When? Tuesday, March 19 @ 6:00 pm ET
Where? Brodeur Partners, 535 Boylston Street, Boston, MA 02116
What?
In today’s highly interconnected and information-driven world, where public perception can be shaped instantly and shared globally, protecting brand reputation has never been more important. Enter a presidential election year, and the intersection of politics shifts this dynamic even further. The way your brand message is being viewed and consumed is now happening with the backdrop of heated conversations on an array of key topics that may somehow touch your industry and key market. This session, hosted by the PR Club, will provide insights into the strategies and best practices essential for preserving and enhancing brand reputation amidst heightened political fervor. Panelists will explore topics such as:
- Political sensitivity
- Crisis management
- Authenticity in messaging
Panelists include:
- Nicky McHugh, Global Head of Reputation and Crisis Communications, Schneider Electric
- Travis Small, Executive Vice President, Slowey McManus Communications
- Conor Yunits, Executive Vice President at Issues Management Group
Speaker bios:
Nicky is a global corporate reputation builder with a proven track record of creating communications strategies for Fortune 500 companies and leading brands in highly competitive industries such as industrial, energy, professional services, and financial services; for companies such as Chemours, Conning Asset Management, and Deloitte – with one goal: to establish industry-leading positions. She focuses on enhancing brand recognition and reputation, driving strategic communications and thought leadership, and strengthens crisis management and media relations efforts.
Travis has more than two decades of experience in the communications industry – including senior-level positions overseeing energy, healthcare, non-profit and education practices at leading communications firms. In his role, he oversees high profile accounts within healthcare & life sciences and energy & environment areas where he has led successful thought leadership campaigns, messaging and positioning work and broad advocacy initiatives.
Conor is a seasoned communications strategist adept at packaging complex issues for the media, policy makers and the public, with a client portfolio that spans across Issues Management Group’s public affairs, real estate, healthcare, corporate, and crisis practices. He has served as the statewide communications director and spokesperson for ballot questions in support of the world’s leading automakers and technology platforms, and as the lead media relations strategist for publicly traded and privately funded real estate developers.
