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Speaking to a Reporter “Off the Record”? Here’s How to Ensure it Stays That Way

March 7, 2022

It’s a tale as old as time: a company gets on the phone with, or emails a reporter, and there’s temptation to share information “on

Read More »

Program Recap: Getting – and Staying – Ahead with Influencer Marketing

March 3, 2022

Product placement has come a long way since James Bond started sipping vodka martinis and firing up Aston Martins. As PR practitioners today, we are

Read More »

The Impact of Disclosure for PR and Media

February 22, 2022

A bit of scandal has hit the PR world this past week. It’s now been discovered that 5WPR CEO Ronn Torossian secretly bought industry news

Read More »

Why is there a dark cloud over the Winter Olympics this year?

February 16, 2022

It goes without saying that this year’s Winter Olympics in Beijing, China has had a dark cloud over it since the start – even in

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All I Really Need to Know (to Manage), I Learned in a Pandemic

February 10, 2022

The Great Resignation, The Big Quit… whatever your term of choice, it’s likely an understatement to say being a manager has never been more challenging.

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Getting To Know The Board: Amanda Fountain, President

February 7, 2022

Where do you work and what is your title? I am the digital engagement lead (aka: community manager) for LEGO Education.  What is your Twitter

Read More »
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