“Why did THAT win?”

“How come this campaign only won a Bronze Bell?”

“What does it take to make it into Super Bell contention?

These questions can be hard to answer if you don’t understand the Bell Ringer Awards entry guidelines, categories, and judging process.

Jenn Underhill from the Bell Ringer Awards team has pulled together three Bell Ringer veterans to help shed light on the process, from picking your categories and writing your entry narratives, to how your entries are scored and awards are conferred. This 30-minute video features long-time judges and past winners Annette Maggiacomo, Senior Vice President/Partner Public Relations, Duffy & Shanley, and Meredith Eaton, Director of North America, Red Lorry Yellow Lorry, along with PR Club Treasurer and past judge, Michael Dowding, Boston University Master Lecturer and owner of Wordscape Communications.

We hope this insider look answers some of your questions and boosts your confidence as we head toward our regular deadline on March 24, and our late deadline on March 31.