Measurement Program Webinar from PR Club

Webinar: Measurement Life in the New Normal: Crisis, Virus, AI and Important New Research

Thursday, May 7

12:00 – 1:00 PM ET

COVID-19 is the first global pandemic in a social media world. This presents unprecedented challenges to leaders at all levels in organizations of all kinds. Effective communication has never been more critical.

This webinar will explore crisis communication measurement best practices and their application to COVID-19. 

In this webinar, you’ll learn:

  1. How to Focus on the Right Numbers, for the Right Reasons
  2. Why the Best Options to Manage a Crisis are Sincerity, Transparency, & Technology
  3. How Artificial Intelligence Can Predict a Crisis

This webinar will be presented by Katie Delahaye Paine. A long-time favorite of PR Club members, Katie is a nationally recognized thought leader in PR Measurement. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

As part of the webinar, Katie will take questions. A replay will be available.

Click HERE to register. After registering, you will receive a confirmation email containing information about joining the meeting.

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