Maximizing your Event Impact: Leveraging Content for Owned and Earned Channels

Buy tickets HERE.

When? Thursday, February 15 @ 6:00 pm ET

Where? Brodeur Partners, 535 Boylston Street, Boston, MA 02116

What? Join PR Club for a discussion about pre- and post-event strategies that ensure you can capitalize on the exposure and content for months to come. Our panelists will share insights into:

  • Identifying and capturing valuable event moments for different content formats
  • How to identify, engage, and collaborate with local influencers to amplify event visibility
  • How to set your team up for success to turn a great event into meaningful news coverage

Panelists include:

  • Joe Chambers, CK Communications Group
  • Alaina Pinto, Digital Creator @alainapinto
  • Glenn Romero, Founder, Snowcap Video Solutions
  • Brent Goldman, Photographer

Speaker Bios:

Joe Chambers, CK Communications Group

Joe Chambers handles media relations and live events for a variety of nonprofit and entertainment clients at CK Communications Group including the Boch Center, Beach Road Weekend Music Festival, and the Boston Walk for Epilepsy. CK has a proven track record assisting clients with every aspect of live event planning, vendor and sponsor relations, and day of execution.


Alaina Pinto, Digital Creator @alainapinto

After graduating from college, Alaina took her first job as a morning reporter for a news station in Burlington, Vermont. Her next TV news job was in Boston, and then, in October 2020 her life changed in the best way. Now, as a digital creator, she shares her own stories on social media. Alaina is her own producer, director, videographer, and editor, and she hopes to inspire people to get outside and enjoy this northeast neck of the woods.


Glenn Romero, Founder, Snowcap Video Solutions

Glenn Romero has more than 15 years of experience helping brands connect with their audience through visual storytelling. Glenn has built Snowcap Video Solutions into a leader in both live event, commercial video, and drone productions with a stellar reputation working with clients like the Pan Mass Challenge and the Spire Center.


Brent Goldman, Photographer

Brent Goldman is a professional photographer specializing in all things music and live events. He has worked with artist like Beck, Tame Impala and Noah Kahn and the Beach Road Weekend music festival. His work has appeared on the cover of Pollstar and in TIME Magazine, the Boston Globe and Boston Magazine. Brent also does portraits, corporate events, select weddings, commercial shoots and restaurant photography.