Tuesday, November 16 at 1:00 pm ET
The Facebook Papers confirmed what many people suspected: that younger generations aren’t committed to that platform, and don’t seem to have any interest in being there. TikTok and other, newer platforms have taken over as the social network of choice, with over half (58%) of Gen Z consumers and more than one-third (39%) of Millennials now on TikTok. For brands, this presents an opportunity to connect with this audience in new, innovative ways. So how can brands effectively and authentically market to Gen Zers? What does brand loyalty mean to this generation? Are there other up and coming social platforms that brands should be aware of? Our panelists will discuss this and more.
Moderator: Nicky McHugh, Senior Vice President, The RepTrak Company
Panelists:
- Julia Sokolowski, Brand Partnerships Manager at TikTok
- Kristen Thompson, Vice President at 360PRplus
- Jali Griesbach, student (and Gen Zer) at Boston University, President of Operations at PRLab
Register HERE for the webinar.
Member fee*: $5; Non-member fee: $15
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