Recipe for Long-Lasting PR Success: Building a True Partnership

December 7 at 12:00 p.m. ET

Register here.

Choosing to work with an agency partner is a big decision – and often a milestone of success, momentum and promise for a brand. In-house experts look to engage with a team that can help them optimize strategy and execution. An agency isn’t merely a vendor, rather a true partner that acts as an extension of the internal team. A successful partnership is dependent on mutual respect, trust, flexibility and willingness to try new ideas.

Join us for a roundtable discussion hosted by Darlene Doyle, Chief Client Officer, PAN Communications exploring what real clients look for in an agency, what agencies look for in prospects and the ingredients for a long-term partnership. The program will offer insiders’ perspectives on what has made their partnerships successful and how agencies and clients can best work together.

Panelists for this session include:

  • Darlene Doyle, Chief Client Officer, PAN Communications (moderator)
  • Miranda Kusama, Senior Vice President and Partner, FleishmanHillard and Emily Ritzo, Communications and Public Affairs Senior Manager, Fitbit
  • Jesse Ciccone, Executive Vice President, Matter Communications and Jolene Peixoto, Vice President, Marketing Strategy & Communications, FarEye