Weekly Roundup: PR, Marketing and Business News

Just about everyone in New England will be dripping with sweat this weekend as temperatures reach almost 100 degrees. Staying in the air conditioning isn’t looking like too bad of an idea. While you’re cooling down, you might as well grab your laptop and get caught up on the top PR and Marketing trends this week.  

  1. Domino’s really launched a campaign promising a substantial amount of free pizza to those who got their logo tattooed on themselves. Naturally, it backfired. Read about the freshly-tatted yet outraged customers, and some other obsolete marketing tactics to avoid. 
  2. The Louvre in Paris has removed from their walls the name of a popular philanthropic family that has been linked to the Opioid Crisis in the United States. The Sackler family is at the center of several lawsuits in the U.S. regarding their production of OxyContin. How would your agency begin tackling this #PRDisaster?
  3. It’s hard to stray away from using popular marketing strategies; they’re popular because they resonate with the audience. However, as a consumer, being exposed to the same types of content can weaken its effectiveness.  Counteract the sea of sameness in marketing by following these tips. 
  4. While social media marketing is imperative for a company to remain relevant, it’s important to remember that some eggs need to go into other baskets. Field marketing can be the conversation, demonstration, or any interaction between the consumer and your company that influences them to take action. See how field marketing could affect your company’s success.
  5. Are Janet Jackson, Chris Brown, 50 Cent, and Future going to face backlash after agreeing to perform at the Jeddah World Fest? The festival in Saudi Arabia has been a topic of controversy after popular rapper, Nicki Minaj pulled out upon learning of the human rights violations happening in the country.