Influencer Marketing in 2018: New Rules for Engagement & Success

Whether part of an ongoing, integrated campaign or a one-off activation, influencer marketing has become a go-to strategy for brands across a myriad of sectors. Influencers can help brands reach a new audience, create a more emotional connection with existing customers, serve as a source of content, advocacy and more. But the rules of engagement have changed markedly. What can you expect from an influencer and what resources should you expect to commit to manage influencer activity? What are the new compensation models? Should you work with fewer, higher-profile influencers or a wider sphere of micro-influencers? This must-attend event will cover all aspects of how to build and implement influencer programs for success, including:
Setting influencer program goals
Influencer identification criteria & tools
Contracts & compliance
Program management
Integration with social channels and other opportunities
Speakers, including the following, will share case studies that illuminate their creative approaches for influencer engagement and results:
Julie Hough, Senior Marketing Manager, Wolverine Worldwide,@WolverineWW
Caitlin Melnick, SVP, Influencer Marketing Lead, 360PR+,@360PRPlus
Anne Potts, EVP, MD, Global Advertising, Branding & Business Transformation, Racepoint Global, @Racepointglobal
Lindsey Graziano, Influencer Marketing Manager, Wayfair, @Wayfair
Mike DePaolo, Senior Manager of Digital Content, Titleist

200 State Street
Boston, MA 02109

Tuesday, March 27, 2018 from 6:00 PM to 8:00 PM (EDT)

And a huge thanks to our program sponsor, 360PR+