Getting to Know The Board: Sofia Martinez-Novoa, Content

Where do you work and what is your title?
Weber Shandwick, Senior Associate

Briefly summarize your background. What kind of industry/clients do you work with?

I am currently working on the health media team at Weber Shandwick, with pharmaceutical and health organizations. Before working at Weber, I worked in digital PR, mainly for nonprofit and government organization clients. 

Describe what you do for PR Club

I am on the content team, so I help with our blog content, writing and more.

Name your top three favorite things about PR. 

As a media person, I love interviews. It’d have to be the whole process, from writing pitches, securing a story and prepping for the interview. 

Do you have a childhood moment when everyone knew you’d be a communications specialist?

When I moved to the US in third grade, I had to do a lot of reading to help me learn English. Soon enough, it became less of a chore and more of a hobby- I could never put my books down! 

What is your top getaway destination? 

Anywhere on a beach- I’ve always wanted to go to Fiji.

If you could take a client to any restaurant in Boston where would you go?

Atlantico- the best tapas-style restaurant in the city, in my opinion.

Go to Dunks order?

A medium cold brew with a splash of oat milk and two pumps of unsweetened vanilla.