Getting To Know The Board: Lana Tkachenko, Bell Ringer Awards

Where do you work and what is your title?

Director of Content & Partnerships, Force of Nature

What is your Twitter handle? 

I quit ‘X’ (is anyone actually calling it that?) years ago but you can follow Force of Nature on Instagram @forceofnatureclean.

Briefly summarize your background. What kind of industry/clients do you work with?

I work in-house at Force of Nature, which is a wellness company that makes a little appliance that converts salt, water and vinegar into an all-purpose cleaner and disinfectant. I manage everything content related – so that means, paid & organic social, influencer, affiliate, email, brand partnerships, etc.

Describe what you do for PR Club. 

This is my first year on the board but I’m on the Bell Ringer committee so I’m excited to see the event come to life!

Name your top three favorite things about PR. 

  • Building relationships
  • Creating fun & engaging content
  • Staying up-to-date on trends

Do you have a childhood moment when everyone knew you’d be a communications specialist?

I knew I wanted to do something marketing related ever since I had to make an ad for a random household object in 5th grade – I picked an ice cream scoop!

What is your top getaway destination?

Aruba

If you could take a client to any restaurant in Boston where would you go?

Terra in Eataly

Go to Dunks order?

Iced coffee with oat milk and 1 pump of vanilla syrup