Where do you work and what is your title?
Brodeur Partners, Account Director
What is your Twitter handle?
Briefly summarize your background. What kind of industry/clients do you work with?
I have worked in public relations for almost a decade now. Back in college, I had wanted to pursue a degree in broadcast journalism but soon realized that PR offered a lot more flexibility in creative storytelling. I began an internship at Brodeur Partners ten years ago in NYC and never left! I now work out of our Boston headquarters.
While I work with a lot of different clients and in a lot of different spaces, my main focus in typically nonprofit and consumer media relations. I love being able to find unique ways to tell compelling stories. Whether I’m promoting a cancer survivor’s journey or a sustainable jar for cannabis packaging, I get joy out of finding creative solutions to reaching both hyper local and national media.
Describe what you do for PR Club.
I help build content for the PR Club’s social media channels and blog. I also help out with program planning, brainstorming, and whatever else needs to get done!
Name your top three favorite things about PR.
- Creative storytelling—everything comes down to the story you are able to mold
- The fast-paced environment—you work on something new every day!
- Mentorship—I love being able to train and mentor the next generation
Do you have a childhood moment when everyone knew you’d be a communications specialist?
When I was a child, I was diagnosed with Leukemia. I spent many weeks in and out of hospital rooms, urgent care facilities, and different doctors’ offices. While that may sound like a disastrous childhood, it was actually quite invigorating. In order to entertain myself during these long doctor visits, I became accustomed to telling stories to other pediatric cancer patients, doctors, nurses, and anyone else who would listen. It gave me the chance to meet a lot of different people, get comfortable talking about vulnerabilities, and open up my life to a multitude of storytelling possibilities. The nurses would come out of my room and tell my parents, “Boy, she is a talker!” And the habit stuck.
I became a media resource and Cancer Ambassador for the American Cancer Society throughout my childhood. I would often make speeches at local fundraising events and tell my story to a wide range of people—including reporters and other media specialists. I became comfortable and confident in front of the camera. One of my favorite memories was when I was chosen to be an Young Ambassador to the Celebration on the Hill Event in 2006. Along with adult cancer survivors, I was able to meet senators passing cancer research bills and plead my case for an increase in funding. I realized that all this storytelling I was doing could go towards a larger cause of defeating cancer.
What is your top getaway destination?
Bora Bora or the Maldives
If you could take a client to any restaurant in Boston where would you go?
Burro bar in the South End. The margaritas are to die for.
Go to Dunks order?
Dunks? I’m a Blue Bottle Coffee gal myself.