Where do you work and what is your title?
I’m a Vice President, Public Relations at Walker Sands.
What is your Twitter handle?
Briefly summarize your background. What kind of industry/clients do you work with?
I’ve spent my career in B2B tech, helping companies ranging from startups to global, public brands capture mind- and market-share through PR. I’m an agency veteran – I started my career at March Communications, a Boston-based boutique tech PR firm, where I worked for 7 years. When March was acquired in 2021, I moved over with the team to Walker Sands: a full-service B2B marketing agency. We have offices in Boston, Chicago, Seattle, San Francisco and Atlanta, and offer our clients a full suite of integrated services from PR to demand gen, branding, creative, marketing strategy and web. I really love collaborating with these different teams to tell stories across channels on behalf of our clients.
My tech experience really runs the gamut, but my sweet spot is enterprise tech and AI. In particular, it’s been really interesting to work in AI over the last decade. I’ve had the opportunity to work with some of the pioneers in this space, and seeing how AI has gone through the hype cycle of early adoption, through to mainstream use cases today (look at all those AI pictures everyone is sharing on Instagram!), has been really cool to be part of. I love working with clients who are on the forefront of emerging tech, and aren’t afraid to be bold about the good – and the bad – of its impact. That kind of honest, forward-looking thought leadership is my favorite kind of work to do.
Describe what you do for PR Club.
I recently joined the PR Club Content team, where we’re focused on developing and sourcing great content to help PR pros navigate our field and our everyday jobs. Subtle plug: if your organization is a PR Club member, and you’d like to contribute content to our blog, please reach out!
I am also a long-time fan of the Bells, so I’ve loved volunteering at the event since I joined the Board.
Name your top three favorite things about PR.
- It’s cliché, but I love that no two days are the same. I love being heads-down crafting the perfect narrative doc, then running to a client brainstorming session, before catching up on industry newsletters… There’s always a new tactic to try, or a new technology industry to learn about, and that keeps my curiosity at a constant peak.
- I love the relationship side of what we do – relationships with our clients, with media and with our own teams. The ultimate achievement for me is when a client sees my team as a true extension of theirs, and not just an agency or a vendor. That dynamic is so rewarding and leads to our most successful work as PR pros on the agency-side.
- Lastly, I love partnering with execs to build their personal brands. Exec comms fuses the love I have for storytelling, and for relationship-building, as I mentioned above. Having the chance to hear perspectives from leading minds in tech, and tell those stories broadly, is a big motivator for me.
Do you have a childhood moment when everyone knew you’d be a communications specialist?
I’ve always loved a good story. Growing up, I was always engrossed in some kind of story – whether I was reading, writing or talking incessantly. On family vacations, my parents constantly (and repeatedly) had to find the nearest book store, because I always flew through the many heavy books I insisted on packing (this was pre-Kindle!) So it’s not a huge surprise that I ended up in a job that’s all about storytelling.
What is your top getaway destination?
Amalfi Coast is my new favorite!
If you could take a client to any restaurant in Boston where would you go?
Little Donkey in Cambridge.
Go to Dunks order?
Regrettably, I’m a Starbucks loyalist.