When I was asked to write a blog post as a judge for the Publicity Club’s 50th annual Bell Ringer Awards, it seemed like an awesome responsibility. Sure, I’ve given advice on Bells before but, WOW, 50 years — that’s big and feels like there should be some big advice to go with it.
However, as I reflected more, I kept coming back to the same basic principles I’ve touched on in previous years.
Yes, we live in an ever-changing world and technology has completely transformed our industry, but the key to award-winning work has always been good ideas and a standard of excellence. That won’t change.
In working on your entry submissions, ask yourself…
- Is it innovative? How?
- Has it made an impact? Can we document how?
- Is it better than the competition? How?
From a technical standpoint…
- Does your entry narrative include ALL required pieces? So very important.
- Is your entry in the right category?
- Have you made a clear case for why this work is #bellworthy?
Oh and last but not least – are there typos? Yes, this holds back winning entries sometimes.
The Bell Ringer deadline is March 9 (March 15 for late entries). Get recognized for your amazing work and be part of history – you could be on the winners list for the 50th Bell Ringer Awards. And that’s kind of a big deal.
See you at the State Room!
Lisa Brown is a Managing Director at State Street Corporation
