We all know the important role that the education industry plays in New England – from the economic contributions to the collective mission of fostering curiosity and educating young minds. Now, professionals in education marketing and public relations can earn recognition for the forward-thinking, creative campaigns they’ve been executing. Long overdue, we’ve added a dedicated “Education Marketing Campaign” category to the 2019 Bell Ringer Awards.
Whether you work for a university, college or private high school, or an agency that has education clients, you understand the challenges of engaging prospective students (and parents) and driving their interest in your school. And you are eligible to submit to this new category.
This category will be perfect if you developed a campaign in 2018 or early 2019 that drove brand awareness and ultimately impacted enrollment and/or donations for your institution. Our judges will look for demonstrated results and how the execution met the campaign’s stated objectives.
As demographics continue to change, so do the challenges. Many in the industry argue that increased marketing spend is necessary to be able to stand out amid the vast sea of terrific options. So, we look forward to learning how you’re cutting through the noise and elevating your institution’s brand in the eyes and minds of students and parents. And maybe your work will be deemed #Bellworthy by our esteemed judges. If you have questions about this new category or need help, contact us at firstname.lastname@example.org.