2017 Bell Ringer Award Winners

PLATINUM SUPER BELL: Wayfair – Couples Say ‘I Do’ to Wayfair’s Wedding Registry 

Super Bell finalists are noted below with asterisks (**)



Business to Business Launch Campaign

  • Silver Porter Novelli – HP 3D Printing and the Next Industrial Revolution
  • Bronze PAN Communications – Sisense Disrupts BI Market with New Way to Consume Data through Amazon Echo
  • Merit Rainier Communications – Storage Start-up Makes Legacy Players Appear Irrelevant In Wake of “Uncompromised Trifecta” Launch

Consumer Launch Campaign

  • Gold Wayfair – Couples Say ‘I Do’ to Wayfair’s Wedding Registry
  • Silver SHIFT Communications – Mohu AirWave Dominated CES
  • Bronze Cone Communications on behalf of Lindt USA – Lindt Excites Consumers with a New Fall Favorite: LINDOR Pumpkin Spice Truffles
  • Merit Cone Communications on behalf of Ben & Jerry’s – A Scoop for Everyone: Ben & Jerry’s Breaks Into the Non-Dairy Category

Healthcare Launch Campaign

  • Gold MSLGROUP – Tackling the Opioid Epidemic with a Breakthrough Treatment: Braeburn Pharmaceuticals Introduces PROBUPHINE®**
  • Bronze – Philips with LPP/OneVoice Connect – Rallying Interest at RSNA: Telling the “Philips Reinventing Radiology” Story
  • Merit Racepoint Global – FDNA

High Tech Launch Campaign

  • Silver TEXT100 on behalf of IBM Security – IBM Security Invests in Incident Response – Opens Industry’s First Commercial Cyber Range
  • Bronze – March Communications – inVia Robotics: From Stealth to Success

Hospitality/Travel/Entertainment Launch Campaign

  • Silver – CTP – Launching Eataly: Bringing a Taste of Italy to Boston



Business to Business Publicity Campaign

  • Gold SHIFT Communications – Consumer-Centric Storytelling to ‘Freak Out’ a B2B Tech Competitor
  • Silver InkHouse – Gradifi Business Expansion Campaign
  • Bronze – Version 2.0 Communications – Driving Dialogue and Decisions around Trade: How Version 2.0 Communications Positioned Panjiva as the Trusted Voice on Global Trade

Consumer Publicity Campaign

  • Silver InkHouse – The Psychology of Passwords Consumer Campaign
  • Merit NFL with Brodeur Partners and Eventive Marketing – Host Like a Pro with NFL Homegating

Healthcare Publicity Campaign

  • Gold Boston Children’s Hospital – Bentley’s Second Chance**
  • Silver MSLGROUP with Client Braeburn Pharmaceuticals – Removing the Stigma of Addiction to Make Room for PROBUPHINE®, the First New Opioid Addiction Treatment Innovation in Years
  • Bronze – Philips with LPP/OneVoice Connect – Hymn for HIMSS 2016: Creating the Philips Connected Health Story
  • Merit SHIFT Communications – Pushing Pixels in Surgery to Save Lives

High Tech Publicity Campaign

  • Gold March Communications – A Systematic Approach to Rapid Response and News Hijacking
  • Silver Wayfair – Unveiling Wayfair’s Tech Story: How Wayfair PR Made the Company’s Research and Development Team “Virtually” Famous
  • Bronze – March Communications – Fasetto’s LINK at CES: Cutting Through the Noisiest Event of the Year
  • Merit – Duffy & Shanley – Powering Up America’s First Offshore Wind Farm

Hospitality/Travel/Entertainment Publicity Campaign

  • Merit – Agency 451 – Edaville USA Re-launch Campaign by Agency 451



Brand Building or Re-branding Campaign

  • Gold – SHIFT Communications – Shifting Perspective – How a B2B Virtual Reality Company Went Consumer
  • Merit – Rinck Advertising – Colman’s Mustard “Hot Mess” campaign

Cause Marketing Campaign 

  • Silver – PAN Communications – Zebras on a Train: Cambridge BioMarketing #SupportTheSearch
  • Bronze – Cone Communications on behalf of Lindt USA – 2016 Lindt Easter Campaign in Support of Autism Speaks
  • MeritTakeda Oncology, Multiple Myeloma Research Foundation and CURE Media Group with W2O Group – Moving Mountains for Multiple Myeloma

Community/Consumer Affairs Campaign

  • SilverC+C on behalf of Columbia Gas of Massachusetts – Warm Up Massachusetts
  • Bronze – Version 2.0 Communications – Using Influencers to Make a “Big” Impact

Corporate Social Responsibility 

  • Merit – Boston University PRLab – PRLab Helps Belle of the Ball Dress Deserving Girls for Prom

Crisis Communications Campaign

  • Merit – PAN Communications – The Day the Internet Broke – Dyn’s Denial-of-Service Crisis

Employee Communications Campaign

  • Gold – Raytheon Integrated Defense Systems – Making Business Personal**

Guerrilla Marketing Campaign

  • Gold – Version 2.0 Communications – SimpliVity Takes on “Silicon Valley”
  • Silver – Dunkin Donuts with RF|Binder and Brand Connections – Dunkin’ Donuts bakes a Big Tribute to Big Papi
  • Merit – Cronin – McDonald’s Lobster Bike Tour

Integrated Marketing Communications Campaign 

  • Silver – March Communications – The Encore: Building a Bigger Nexterday Through Content and PR
  • BronzeConnecticut Office of Tourism/Adams & Knight – “Connecticut, Still Revolutionary”
  • Merit – Matter Communications – La Brea Bakery Thanksgiving Heroes

Nonprofit Communications Campaign

  • Silver SHIFT Communications – Ninja Warrior for a Cure: Brother Competes on National Stage to Drive Awareness of Sister’s Illness
  • Bronze – McLean Hospital – Deconstructing Stigma: A Change in Thought Can Change a Life
  • Merit – Cone Communications on behalf of PMC – Pan-Mass Challenge 2016 – Closer By The Mile

On a Shoestring Campaign

  • Bronze – Ball® Canning with 360PR+ – Ball® Canning Attracts New Gardening Audience While Growing Sales
  • Merit – Adam Ritchie Brand Direction – T.R.I.P. Album + Beer Launch

Public Affairs Campaign 

  • Gold – Cone Communications – ReThink: Why Housing Matters – Challenging** Misperceptions of Public Housing
  • Bronze – Massachusetts Dental Society – A Closer Examination Needed

Social Media Campaign

  • Bronze – MSLGROUP – Spurring Conversation on Social Media About Implantable Epilepsy Treatment
  • Merit – Boston University PRLab for Goodwill Boston – PRLab Helps Goodwill find #DIY Success for the Fall 2016 Season

Superior Achievement in Research & Planning

  • Gold – SHIFT Communications – Char-Broil and SHIFT Communications Light a Fire Under the Competition with Launch of Gas2Coal Grill
  • Bronze – TEXT100 – Schneider Electric Campaign – Innovation at Every Level
  • Merit – Peapod with 360PR+ – Peapod Delivery to Business: Office Snack Wars

Special Event: Series

  • Gold – Racepoint Global – Huawei: A Shake Up in the Smartphone Market**
  • Silver – Agency 451 – HOOD Eggnog Holiday Event Campaign by Agency 451
  • Bronze – PAN Communications – “Forbes Under 30 Summit”: Forbes hosts the Under 30 Summit in Boston for the first time
  • Merit – Food Truck Festivals of America – 2016 Food Truck Festivals of America



PR Agency Citizenship or Pro Bono

  • Gold – Boston University PRLab – PRo Bono 2016
  • Silver – InkHouse – Sister March

Digital Video

  • Gold – Thomson Communications – TeamWalk 2016 – Join The Fight!
  • Silver – Duffy & Shanley – Digital Video: Dunkin’ Donuts Special Olympics Week
  • Bronze – Harvard Medical School – Spotlight On Medical Education
  • Merit – JaiCG – PVD

Corporate or Agency Podcast

  • Bronze – PAN Communications – CloudBees – Launching DevOps Radio
  • Merit – March Communications – Hacks and Flacks: An Agency Platform for Unfiltered, Engaging Conversations

Digital or Printed Collateral

  • Gold – May Institute – May Institute’s 2015 Annual Report – 60th Anniversary Edition
  • Silver – MassHousing – MassHousing 2016 Annual Report
  • Bronze – Dana-Farber Cancer Institute – Honor Roll
  • Merit – Dana-Farber Cancer Institute – Viewbook

Graphic Identity

  • Bronze – Harvard Medical School – Harvard Medical School Federman Loyalty Circle Logo

Digital or Print Magazine/Newsletter

  • Silver – SHIFT Communications – SHIFT Happens: SHIFT Communications’ Agency Newsletter
  • Bronze – Harvard Medical School – Harvard Medical School “The Benefactor” Newsletter
  • Merit – Harvard Medical School – Harvard Medical School eUpdates

Bylined Article

  • Silver – March Communications – Contributed Content and a Jab at U.S. Cybersecurity Policy: Building Local Awareness for an International Company
  • Bronze – LEWIS – “A Practitioner’s Playbook – An Expert Advisor’s Monthly Guidance”
  • Merit – Pete and Gerry’s Organic Eggs with 360PR+ – A Ballot Dispute Provides an Opportunity for Local Egg Producer Pete and Gerry’s Pete and Gerry’s Organic Eggs with 360PR+
  • Merit – LEWIS – Breaking Through The Business Press With Thought Leadership

News Release 

  • Gold – MSLGROUP for Javelin Strategy & Research – Identity Fraud Hits Record High, Fraudsters Move Online
  • Bronze – Duffy & Shanley – Staples Kicks Off Holiday News Cycle with Store Hours Release
  • Merit – Rinck Advertising – “We’ll Meet Again” music video news release

Response To Breaking News

  • Gold – Cronin – McDonald’s Surprises High School Basketball Stars
  • Silver – Version 2.0 Communications – SimpliVity: The Ultimate News-Jacker
  • Bronze – Duffy & Shanley – Dear Kate Marches for Women in Rhode Island’s Yoga Pants Parade

Website or Landing Page

  • Silver – Peapod with 360PR+ – Peapod’s new FromthePod.com Inspires and Drives New Customers for the Online Grocer
  • Merit – John Guilfoil Public Relations – Massachusetts Region 3 Health and Medical Coordinating Coalition Website

Media Event

  • Gold – Racepoint Global – WHOOP Hits Home Run at MLB Winter Meetings
  • Silver – Matter Communications – IoT Vision Dinner
  • Bronze – Matter Communications for JBL by Harman – JBL and Under Armour Spin Morning Workout into Sales
  • Merit – CTP – Eataly Invites Media to Eat, Shop and Learn

One-Time Special Event

  • Gold – SHIFT Communications – Big Mac ATM Brings Swagger Back to Boston
  • Silver – Ball®  Canning with 360PR+ – Ball® Canning Attracts New Gardening Audience While Growing Sales
  • Bronze – Duffy & Shanley – Dunkin’ Donuts: Iced Coffee Day 2016: #IceDD4Hasbro
  • Merit – Harvard Medical School – Spotlight on Medical Education


Print or Digital Feature Article or Commentary Placement:

Regional or Local Publication 

  • Gold – PAN Communications – “Forbes Under 30 Summit”: Tap a Youth Movement
  • Silver – Pete and Gerry’s Organic Eggs with 360PR+ – Leveraging Regional Earned Media to Recruit New Farmers and Set Egg Brand Apart Pete and Gerry’s Organic Eggs with 360PR+
  • Bronze – Duffy & Shanley – Staples: “Staples Workbar Feature in The Boston Globe”
  • Merit – Harvard Pilgrim Health Care – Trip to Caymans Could Show How Out of Whack Drug Pricing is in US

National Publication 

  • Gold – Duffy & Shanley – Deepwater Wind: New York Times: America’s First Offshore Wind Farm May Power Up a New Industry
  • Silver – MSLGROUP – DIY Breast Reconstruction Gives Women Back Control, Independence after Cancer
  • Bronze – Pete and Gerry’s Organic Eggs with 360PR+ – Pete and Gerry’s Organic Eggs Cracks Open the Better Egg Conversation  Pete and Gerry’s Organic Eggs with 360PR+
  • Merit – TEXT100 – Lionbridge CEO Feature Story

Trade Publication

  • Gold – March Communications – Inspiring Action Beyond Impressions: How One Article Drove a 330% Spike in Actionable Engagement with Affectiva’s Target Audience
  • Silver – March Communications – Dialog Semiconductor: When New Power Technology is Front-Page News
  • Bronze – Duffy & Shanley – Foster Grant Launches Fashion-Forward Sunglass Line Item 8
  • Merit – Wizards of the Coast with 360PR+ – “Dungeons & Dragons Moves Out of the Basement and into Pop-Culture”  Wizards of the Coast with 360PR+
  • Merit – LEWIS – Easing CIO’s Cloud Worries with The Big Hit


  • Gold – National Geographic with 360PR+ – National Geographic’s ‘Gender Revolution’ Initiates Cultural Dialogue and Understanding about Gender
  • Silver – SHIFT Communications – McDonald’s Fries Up Positive Coverage
  • Bronze – Pete and Gerry’s Organic Eggs with 360PR+ – Pete and Gerry’s Organic Eggs Cracks Open the Better Egg Conversation Pete and Gerry’s Organic Eggs with 360PR+
  • Merit – SHIFT Communications – A-List Celebrities Get an “F” from Consumers When It Comes to Influencer Marketing


TV News Placement:

Regional or Local 

  • Silver – Duffy & Shanley – Foster Grant First Retail Location on Good Day Orlando
  • Bronze – Hollywood Public Relations – Novara Restaurant “Chronicled” in New England
  • Merit – John Guilfoil Public Relations – Groveland Fire Department Hires Five Female Firefighters
  • Merit – Little Passports with 360PR+ – “Little Passports on KTLA:  A Subscription-Driving Segment about Raising Globally-Minded Kids”


  • Gold – WE Worldwide – Microsoft Project Premonition
  • Silver – Jelly Belly with 360PR+ – Landing a Sweet Segment on The TODAY Show for Jelly Belly BeanBoozled Jelly Belly with 360PR+
  • Bronze – Duffy & Shanley – CBS Evening News: A Mighty Wind

Merit – Racepoint Global – Gamma Medica: A New Hope Against Breast Cancer