2016 Bell Ringer Award Winners

Congratulations to all of the winners of this year’s Bell Ringer Ceremony, recognizing excellence in communications and public relations work in every field and industry, across all forms of media.

Here is a recap of all of the winner’s from this year’s award categories.


  • Raytheon Company – The Cure for Performance Anxiety: A Healthy Dose of Pride, Confidence and Business Smarts – Employee Communications Campaign


Business to Business Launch Campaign

  • Bronze Rainier Communications – Content-Continuum Strategy to Catapult a Startup from Stealth to Prominence.

Consumer Launch Campaign

  • Gold Havas PR – America, Meet Your New Favorite Retailer: Primark
  • Silver Cronin & Company – McDonald’s Lobster Roll Launch
  • Bronze 360 Public Relations – Jaba Runs Headfirst into Fitness
  • Merit 451 – Marketing for Yankee Candle’s Vanilla Bourbon and Personalized Candles

Healthcare Launch Campaign

  • Silver Lois Paul and Partners – AirStrip/ Apple event
  • Bronze Harvard Pilgrim Healthcare – Benevera Health
  • Merit Boston Children’s Hospital – Tapping Hollywood Special Effects for Medical Simulation

High Tech Launch Campaign

  • Gold Lois Paul and Partners- LEGO Education’s WeDo 2.0 Launch (Platinum Super Bell Finalist)
  • Silver March Communications – How Credibility Awareness and Industry Opportunity Spelled Success for Deep Information Science’s Launch out of Stealth Mode
  • Bronze SHIFT Communications – Leaving a Paper Trail of Media Success
  • Merit  Red Lorry Yellow Lorry – Cato Networks: From Stealth Startup to Security Superstar

Hospitality, Travel, Entertainment Launch Campaign

  • Bronze Hollywood Public Relations – The Launch of Novara Restaurant in Milton, Massachusetts


Business to Business Publicity Campaign

  • Bronze SHIFT Communications – Taking a Page from an Open Book

Consumer Publicity Campaign

  • Gold Cone Communications – The 2015 Jiffy Lube National Day Media Relations Program
  • Silver Cone Communications – 2015 LINDOR Chocolate Day
  • Bronze 360 Public Relations – America’s Sweatiest Cities by Honeywell Fans
  • Merit SHIFT Communications- The British are Coming: Introducing TransferWise to the U.S.

Healthcare Publicity Campaign

  • Gold MSLGROUP – Elevating NOBLE While Raising the Bar in Patient Recruitment for Alzheimer’s  (Platinum Super Bell Finalist)
  • Gold Boston Children’s Hospital – Violet’s Journey
  • Silver PAN Communications – Concussion Platform in its Efforts to Turn Sick Care to True
  • Bronze SHIFT Communications – Crowdsourcing Options & Cures
  • Merit LaVoie Health Science – Hydra PAIN: a conversation

High Tech Publicity Campaign

  • Silver SHIFT Communications – When Worlds Collide- Embracing Virtual Reality
  • Bronze March Communications – Aldebaran: Making Pepper Famous at CES
  • Merit March Communications – A Multi-pronged Approach: Cutting Through the AR/VR Industry Noise Sets Marxent Apart at CES

Hospitality, Travel and Entertainment Product Service Publicity Campaign

  • Silver SHIFT Communications – Securing Mile High Travel Coverage


Brand Building or Re-branding

  • Silver 360 Public Relations – A New Life for Lightlife Food
  • Bronze Harvard Medical School – The Union Branding
  • Bronze Cone Communications  – 2015 Jiffy Lube National Donut Day Media Relations Program
  • Merit Raytheon – Integrated Defense Systems for the Patriot 50th Anniversary

Cause Marketing

  • Silver MullenLowe – #DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
  • Bronze Text100 – Vodafone Introduces Global Maternity Policy to U.S. Audiences
  • Merit Cone Communications – 2015 LINDT Easter Campaign in Support of Autism Speaks

Community/ Consumer Affairs

  • Gold Rasky Baerlein – Strategic Communications for its Consumer Affairs Campaign for Belmont Savings Bank

Corporate Social Responsibility

  • Silver State Street – Boston WINs
  • Bronze Cone Communications – Charter our Community – Improving 25,000 homes by 2020

Crisis Communications

  • Silver MSLGROUP – All Ablaze in Brooklyn: Managing Reputation Through Crisis Communications

Employee Communications

  • Gold Raytheon Company – The Cure for Performance Anxiety: A Healthy Dose of Pride, Confidence and Business Smarts  (Platinum Super Bell Winner)

Guerilla Marketing

  • Bonze Wayfair – Wayfair for Tom (Cruise) Foolery makes us #wayhappy

Integrated Marketing Communications

  • Silver SHIFT Communications –  Bringing All Day Breakfast to Boston
  • Bronze 360 Public Relations – Rolling Out Wellness TruFood: On the Road, Online and in Pet Stores
  • Merit 360 Public Relations – Peapod Issues Call to New Yorkers to “Fill Your Fridge” with Peapod

Investor Relations Communications

  • Bronze Version 2.0 Communications – From Startup to Unicorn – Version 2.0’s Flawless Execution of a $175 Million Funding Round

Nonprofit Communications

  • Gold Rasky Baerlein Strategic Communications – Highland Street Foundation Communications Campaign

On a Shoestring

  • Gold Raytheon Company – A Study of Star Wars
  • Silver Wayfair – Wayfair Roomover
  • Bronze Hollywood Public Relations – Sky-High Press Results for SkyTran
  • Merit Castle Group – Daily Table
  • Merit SHIFT Communications – Putting TripAdvisor Vacation Rentals on the Map
  • Merit Cone Communications – 2015 Lemelson-MIT Program InvenTeam Initiative at the White House Science Fair
  • Merit Marlo Marketing – Introducing Ogawa Coffee to Boston

Public Affairs

  • Gold John Guilfoil Public Relations – Gloucester ANGEL Initiative (Platinum Super Bell Finalist)
  • Silver Cone Communications – ReThink: Why Housing Matters- Challenging Misperception of Public Housing
  • Bronze Cronin and Company – The “Embrace. Don’t Disgrace. “Anti- Siscriminations Campaign

Social Media

  • Gold 360 Public Relations – Tommee Tippee Helps Millennial Moms #ParentOn
  • Silver SHIFT Communications – Amplifying the #HIMSS 15 Conversation
  • Silver 451 Marketing – Ericsson Careers
  • Bronze Hollywood Public Relations – #LifeInMyBoots Sweepstakes Launch with Brett Eldredge
  • Merit JaiCG – #ShareCommunity – A digital storytelling campaign focused on Rhode Island’s Strengths

Superior Achievement in Research

  • Silver Matter Communications – JDA Sofware Black Friday Survey


Bylined Article

  • Gold March Communications – Open Exchange: Championing Freedom to Build Awareness for an Open Product
  • Silver Inkhouse Establishing Brandwatch’s Thought Leadership Platform via Strategic byline placement
  • Merit Mintz and Hoke – Resilience: The Secret Sauce of Water Citites

Corporate or Agency Blog

  • Gold SHIFT Communications – Data-Driven Blogging Drives Audiences and Revenue
  • Silver Cone Communications – Prove Your Purpose Fuels CSR Thought Leadership

Corporate or Agency Podcast

  • Silver March Communications – Finding an Authentic Voice on a New Platform with Hacks and Flacks Podcast

Digital or Print Feature or Commentary Regional or Local Placements

  • Silver 360 Public Relations – Boston Globe Exclusive Introducing the Industry-first Beer with More Protein- Mighty Squirrel
  • Bronze Tier One Partners – Placing a Hometown Innovation Hero Story with National Reach
  • Bronze Cone Communications – How a Bike-a-Thon Raised Half a Billion Dollars for Cancer
  • Merit Duffy and Shanley – The Boston Globe- Two Rival Jewelers Go on A Charm Offensive

Digital or Print Feature or Commentary Placement for a Trade Publication

  • Gold Duffy and Shanley – Pandora, Alex and Ani, and the Ongoing Charm Wars
  • Silver Racepoint Global – Presenting a Clear Voice in Crowded California
  • Bronze Cone Communications- Billy Starr Means Business
  • Merit March Communications – Relationship-Building with a Single Journalist Leading to Multiple Features and Thought Leadership Articles on Marxent

Digital or Print Feature or Commentary Placement for a National Publication

  • Gold 360 Public Relations – Delivering Big for Online Grocer Peapod
  • Siler Marlo Marketing – Popular Mechanics featuring Bullying Boy Distillers
  • Bronze March Communications – Aldebaran: Turning USA Today into Fans of Pepper
  • Merit SHIFT Communications- Kicking off with the CEO’s Dream Hit

Digital or Print Feature or Commentary Placement in a Series

  • Gold Raytheon Company – MATHCOUNTS
  • Bronze Callanan and Klein Communications – Janis Little Girl BlueMerit Hollywood Public Relations – All in a Week’s Work: Boston Private Featured in The Street, USA Today, and the Wall Street Journal

Digital or Print Magazines or Newsletters

  • Silver  Harvard Medical School – Harvard Medical School’s Donor Newsletter “The Benefactor”
  • Bronze Harvard Medical School – Harvard Medical School Dean’s Council eUpdates

Digital or Printed Collateral

  • Gold Raytheon – 2014 Corporate Social Responsibility Report
  • Silver Dana-Farber Cancer Institute and The Jimmy Fund – 2014 Honor Roll of Donors
  • Bronze MassHousing – MassHousing Fiscal Year 2014 Annual Report
  • Merit Harvard Medical School – Harvard Medical School Charitable Gift Annuity Brochure

Digital Video

  • Gold Dana-Farber and Boston Children’s Cancer and Blood Disorders Center – Sophie’s Violin: A Girl, a Brain Tumor, and Music
  • Silver Cone Communications – ReThink: Why Housing Matters- Challenging Misperceptions of Public Housing
  • Bronze Matter Communications for the LoJack- Central Valley Video
  • Merit Raytheon – Company Overview Video

Graphic Identity

  • Silver SHIFT Communications – CSR Graphic Identity Inspires Positive Change for an Established Brand

Online Press Room, Digital Newsroom

  • Silver TRC Companies – TRC Resources & News Center

PR Agency Citizenship or Pro Bono Work

  • Silver PRLab at Boston University for PRLab’s PRoBono Red Sox Foundation Social Media Campaign
  • Bronze Cercone Brown Company – Garnet Hill St. Jude P.J. Party

Response to Breaking News

  • Gold SHIFT Communications – Bringing Order to Data Breach Chaos
  • Bronze SHIFT Communications – Merger Mania: A Perfect Storm

Television – Local and Regional News Placement

  • Gold Lewis – Where Recalled Products Go to Die
  • Silver Cronin and Company –  McDonald’s All American Games Sendoff Celebration
  • Bronze Cone Communications – Comfy Feet for Boston Marathon Runners

Television – National News Placement

  • Gold Cone Communications  – Lindt Gold Bunny Honors Autism Awareness Day on “ Today”
  • Silver Cercone Brown Company – TomTom Bandit Associated Press Hit
  • Bronze 451 Marketing –  Yankee Candle: Luke Bryan’s Kill the Lights

Website or Landing Page

  • Gold Dana-Farber Cancer Institute – Why Choose Dana-Farber: Patient Satisfaction


Media Event

  • Bronze Cronin and Company – McDonald’s on a Silver Platter: Launching the Sirloin Third Pound
  • Gold SHIFT Communications – Foxwoods Takes a Bow with Elioze ID
  • Merit Cone Communications – Barbour Experience Media Event

One-Time Special Event

  • Silver Wayfair – There’s No Place Like Wayfair Heart Home
  • Bronze Version 2.0 Communications – Big Night 2016 –Big Brothers Big Sisters of Massachusetts Bay
  • Merit The May Institute – 60th Anniversary Event

Special Event Series

  • Silver 360 Public Relations – Safety First Step and Go Parent Victory Tour

Interested in Learning More?

You can also view the full press release on BusinessWire.

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