2015 Bell Ringer Award Winners List

Annual Report

  • Silver    WGBH  — WGBH 2014–2015 Annual Report: Innovation Hub (print and digital editions)
  • Bronze   Dana-Farber Cancer Institute and the Jimmy Fund —  2013 Honor Roll of Donors

Brochure Promotional Items, Direct Mail

  • Silver    Duffy & Shanley — Media Gets a Taste of Nature through Direct Mailing Initiative
  • Bronze    Dana-Farber Cancer Institute and the Jimmy Fund — Zebrafish Display Direct Mail Self-Mailer
  • Merit    Marlo Marketing — Zoo New England’s PerZOOnality Campaign

Business to Business Product/Service Launch

  • Silver    InkHouse    Zumwalt Christening
  • Bronze    451 Marketing    Constructing PR Success for Shawmut
  • Bronze    Rainier Communications    The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses
  • Merit    InkHouse Media and Marketing    Swirl: Leading the Way in Beacon and Mobile Marketing
  • Merit    Rainier Communications    Quantum Leap in Market Awareness

Byline Article

  • Gold    Mintz + Hoke    ARCADIS bylined article in Power Engineering
  • Gold    Tier One Partners    Teaching Brands to “Speak Millennial” – Tier One Helps Fluent Capture Thought Leadership
  • Silver    PAN Communications    PAN Propels nfrastructure into National Spotlight
  • Silver    Davies Murphy Group    Using a Timely Op-Ed to Create Business Press Momentum
  • Bronze    Davies Murphy Group    Forbes Byline Establishes OnForce’s Expertise on the Freelancer Economy
  • Merit    PAN Communications    Geoscape: PAN Communications Builds a New Hispanic Voice in the USA Today

Community/Consumer Affairs Communications Campaign

  • Gold    Marlo Marketing    The Lawn on D
  • Silver    SHIFT Communications    McDonald’s Brings “Happy” Back to Eastern New England
  • Bronze    InkHouse    Science of Sports

Consumer Product/Service Launch

  • Gold / Super Bell Finalist (3rd place)    360 Public Relations    Crisp™ Cooking Tools Launch
  • Bronze    Cone Communications    Yoplait Greek Taste-Off
  • Merit    Hollywood Public Relations    Puddletons Packable Rainboot Launch

Consumer Product/Service Publicity Campaign

  • Silver    360 Public Relations    TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
  • Bronze    CTP    Spirit of Pinehurst
  • Merit    Cone Communications    Lindt “It Started with HELLO”

Corporate or Agency Blog

  • Gold    SHIFT Communications    Bigger, Better and Even More Ballsy: Taking SHIFT’s Blog to the Next Level
  • Bronze    Dana-Farber Cancer Institute    Insight: Dana-Farber’s  Blog
  • Merit    PRLab – Boston University    PRLab Blog Attracts New Clients and Students

Creative or Social Media Communications Campaign

  • Gold    Cone Communications    Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
  • Silver    Racepoint Global    Boston Has 34 Rings… Let’s Get 5 More
  • Bronze    SHIFT Communications    Hacking Hollywood: Securing Media Success with Burner Phones
  • Bronze    451 Marketing    Sweet Success for Dancing Deer
  • Merit    360 Public Relations    The Krusteaz Baker’s Dozen: A Batch Made in Heaven

Crisis Communications Campaign

  • Silver    Rasky Baerlein Strategic Communications    The Market Basket Story: How a Loyal Band of Employees and Their Deposed CEO Rose Up and Saved a Company.
  • Bronze    Hollywood Public Relations    XTRATUF Alaskan Revival
  • Merit    Davies Murphy Group    Disinvited: When Co-opetition Goes Bad – Using Media to Regain Entry to a Critical Partner

Employee Communications Campaign

  • Gold    State Street    The Way Ahead
  • Merit    Mercer    CBS Annual Enrollment

Feature or Commentary Series

Gold    CTP    Spirit of Pinehurst / Personalities
Silver    Duffy & Shanley    “It’s Our Boston”
Bronze    360 Public Relations    Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
Merit    SHIFT Communications    Measurement Matters: LookHuman.com Scores $67K from Holiday Coverage

Financial Communications Campaign

Bronze    LaVoieHealthScience    Integrated Communications Solution: Cortendo AB

Graphic Identity

Bronze    SHIFT Communications    The New “Era” of ERA Real Estate
Merit    ClinEdge    ClinEdge Brand Refresh: Engage and Network

Healthcare Product/Service Launch

Silver    Lois Paul and Partners    Philips and OneVoice Connect/Lois Paul and Partners (OVC/LPP)
Bronze    
PAN Communications    Meaningful analytics drive Arcadia into new phase
Merit    Harvard Pilgrim Health Care    EatRight Rewards

Healthcare Product/Service Publicity Campaign

SUPERBELL!    MSLGROUP    Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
Silver
    451 Marketing    Your NxStage Starts Now
Bronze    MSLGROUP    Accelerating Clinical Trial Recruitment in the Home Stretch
Merit    Racepoint Global    Pulse Behind the Living Heart Project

High Tech Product/Service Publicity Campaign

Silver    Porter Novelli    “Project Smart Choice: Asserting HP as the Best Vendor for Partners during Industry Uncertainty”
Bronze
    PAN Communications    Perfecto Mobile’s Continuous Reinvention
Merit    SHIFT Communications    Rapid7: Putting a Spotlight on Risky Behavior

Local/Regional Feature or Commentary Placement

Silver    Duffy & Shanley    The Boston Globe – “Technology Runs the Marathon”
Bronze    CTP    Spirit of Pinehurst / Charlotte Magazine

Local/Regional Television News Placement

Silver    Duffy & Shanley    “AT&T Keeping Up with Super Bowl Data Demand”
Bronze    360 Public Relations    Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
Merit    MSLGROUP Boston    No pain points here – chronic pain relief procedure takes the nation by storm

Local/Regional Feature or Commentary Placement

Merit    Hollywood Public Relations    Boston Private featured in The Boston Globe

Magazine Feature or Commentary Placement

  • Gold    CTP    Spirit of Pinehurst / Cigar Aficionado
  • Silver    Lois Paul and Partners    GE Capital and Lois Paul and Partners (LPP)

Magazine/Newsletter

  • Silver    Perkins School for the Blind    Perspectives
  • Bronze    SHIFT Communications    SHIFT Happens: How Email Won in a Social Age
  • Merit    Massachusetts Dental Society    Journal of the Massachusetts Dental Society 150th Anniversary Commemorative Issue

Marketing Communications Campaign

  • Gold    Cronin and Company    2014 CHET Dream Big! Competition
  • Silver    Cone Communications    2014 Lindt Easter Campaign in Support of Autism Speaks

Media Event

  • Gold    360 Public Relations    TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
  • Silver    Duffy & Shanley    Yes on 5: Campaign Launch Event
  • Bronze    Lois Paul and Partners    The Art of Medicine
  • Bronze    Worcester Polytechnic Institute    To the Moon: WPI’s TouchTomorrow Festival a Smashing Success
  • Merit    PAN Communications    “A Tiffany Celebration”: Tiffany & Co. Opens New Store on Newbury Street

Multimedia Motivational Presentation

  • Silver    360 Public Relations    Peapod’s Kids Give Back Program Goes Digital to Deliver More

National Feature or Commentary Placement

  • Gold    360 Public Relations    INVITING CONSUMERS AND RETAILERS TO “CHEAT ON GREEK”  WITH STONYFIELD PETITE CREME
  • Silver    CTP    Spirit of Pinehurst / New York Times
    National Feature or Commentary Placement    Merit    Davies Murphy Group    From the Battlefield to the Boardroom: Smartling Flies High in Forbes
  • Bronze    Racepoint Global    Pulse Behind the Living Heart Project

National Television News Placement

  • Gold    davies murphy group    the personal safety game changer called Smart911
  • Silver    Hollywood Public Relations    NECCO featured on “Today”
  • Bronze    InkHouse    Raytheon MATHCOUNTS National Competition
  • Merit    360 Public Relations    Black Friday Survival Guide: 7 Apps to Help You Shop

News Release

  • Gold    Lois Paul and Partners    Philips /Accenture/Emotiv ALS Proof of Concept App and  OneVoice Connect/Lois Paul and Partners (OVC/LPP)
  • Silver    Version 2.0 Communications    Ross Impact Challenge
  • Bronze    360 Public Relations    360PR USES PRESS RELEASE TO CLARIFY AND SHIFT CONVERSATION IN  BALL BRAND’S FAVOR
  • Merit    Rasky Baerlein Strategic Communications    News Release for Belmont Savings Bank

Non-profit Communications Campaign

  • Gold    SHIFT Communications    Selfies for a Cause
  • Silver    Rasky Baerlein Strategic Communications    Non-Profit Communications Campaign for Harvard Pilgrim Health Care Foundation
  • Merit    American Heart Association    Life is Why Communications Kit

One-Time Special Event

  • Silver    Hollywood Public Relations    XTRATUF Alaskan Revival
  • Silver    Mullen    TEDxManhattan 2015: Changing the  Way We Eat
  • Bronze    Duffy & Shanley    American Sunglasses Turn 85: Foster Grant Sunglasses Celebrate Historic Anniversary
  • Merit    SHIFT Communications    Playing in the Toyota Arcade

Online Feature or Commentary Placement

  • Gold    PAN Communications    LoopPay Leaps Ahead of Competition at CES 2015 with “Best Thing at CES” Feature Placement in Business Insider
  • Silver    PAN Communications    Why Sales Can’t Just Show Me the Money
  • Bronze    Hollywood Public Relations    NECCO featured on Today.com
  • Merit    Cone Communications    HuffingtonPost.com Spotlights Ashley’s Tisdale’s Producer Role in the Lindt “It Started with HELLO” Digital Series

Organizational Identity Communications Campaign

  • Gold / Super Bell Finalist (4th place)    SHIFT Communications    Re-coding the Media Conversation
  • Silver    HB Agency    Making the ‘Coolest Startup Space’ Known in Boston and Beyond
  • Bronze    PAN Communications    PAN TAKES SAP CLOUD’S VISIBILITY TO NEW HEIGHTS
  • Merit    Cone Communications    Driving Thought Leadership through CSR Insights & Intel
  • Merit    Racepoint Global    Sysomos-as-a-Source

Paid/Earned/Owned Communications Campaign

  • Gold    451 Marketing    Sweet Success for Dancing Deer
  • Silver    Cone Communications    2014 Lindt Easter Campaign in Support of Autism Speaks

Photo, Graphic or Infographic Placement

  • Silver    Duffy & Shanley    PANDORA Jewelry Photo Placement on ABCNews.com
  • Bronze    Duffy & Shanley    Taste of Nature Lands Infographic in USA Today
  • Merit    CTP    Spirit of Pinehurst / Sports Illustrated

Public Affairs Communications Campaign

  • Gold / Super Bell Finalist (2nd place)    Duffy & Shanley    Yes on 5: Arts and Preservation = Jobs
  • Silver    Mintz + Hoke    My Place CT: Campaign to address the Silver Tsunami
  • Bronze    SHIFT Communications    The Fight Against Distracted Driving
  • Merit    Cone Communications    ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing

Response to Breaking News

  • Gold    MSLGROUP    Sony Hack Exposed Personal Data of Hollywood Stars
  • Silver    SHIFT Communications    From SCOTUS Ruling to Ruling the Cord-Cutting World
  • Bronze    MSLGROUP    Terminating a Hack Attack

Special Event Series

  • Gold    Cronin and Company    McDonald’s Open Door Tours
  • Silver    360 Public Relations    Safety 1st Celebrates 30th Anniversary
  • Bronze    Cone Communications    Yoplait Greek Taste-Off
  • Merit    SHIFT Communications    McDonald’s Brings “Happy” Back to Eastern New England

Trade Publication Feature or Commentary Placement

  • Silver    CTP    Spirit of Pinehurst / Golfweek
  • Bronze    Davies Murphy Group    Exposing Major Wireless Operators’ Censorship of Texting Services: HeyWire Speaks Out to Wired

Website Design

  • Silver    Dana-Farber Cancer Institute    Eating Well During Cancer microsite
  • Gold    Dana-Farber Cancer Institute    Jimmy Fund Website Renovation
  • Bronze    Mercer    Mercer Benefits U
  • Merit    MassHousing    How to Become a Successful Homeowner