After months of racial injustice and civil unrest this past year, many companies finally spoke out in support of racial equality and diversity and inclusion. While that is a step in the right direction, many still feel anxiety in talking about a race – a divide that PR pros can help bridge.
There’s a new language in talking about race, and multicultural PR is a large part of that. This session will offer a look at the convergence of these two worlds and how they are changing the lexicon we use every day.
In addition, the findings of a new Relevance Study from Brodeur Partners will be shared, highlighting how consumers perceive diversity and inclusion and their expectations of how brands should approach the topic.
Panelists include:
- Moderator: Angela Hayes, SVP of Diversity and Inclusion at Brodeur Partners
- Dia D. Harris, Diversity Equality & Inclusion Consultant
- Whitney Scott, CMO, Kampgrounds of America, Inc.
- Brandon Thomas, VP, Technology & Healthcare & General Manager, PAN Communications
