Weekly News Roundup - PR Club

PR Club Weekly Roundup: PR, Marketing and Business News

Has the spring forward affected your change in rhythm throughout the day? Here are 5 tips and trends in our industry to help you stay on track and motivated through this transition into longer days.

  1. As International Women’s day just passed, we still continue to encourage the cultural conversation surrounding gender equality and support easy access to period products in workplaces and businesses. Read about how advocacy group Period and agency Huge, created a coin-operated toilet paper dispenser that could be installed in a men’s restroom to create conversation and realization.
  2. Home owners are trying to independently start a home fixer-upper project due to trendy Pinterest do it yourselves and YouTube tutorials for almost anything. However, people looking to get the job done right the first time have gone back to hiring the expert. Check out this warming campaign for paint brand Benjamin Moore casts involving the love and relationships that are formed though costumer and contractor.
  3. Reddit has recently launched its latest ad product, called Trending Takeovers, that has created new opportunities for brands to engage in existing conversations or steer discussions. Learn about how Reddit hopes this new ad product will help authenticate brands engaged with users.
  4. Snapchat has launched the “industry’s first web-based AR lens ad production tool.” There has been an increase in companies use augmented reality to offer unique customer experiences. Learn about how Snapchat will make it easier for brands to use this emerging technology.
  5. On March 31 Instagram will disable its final Instagram Legacy API (application-programming interface) permission, Basic Permission. Although a disruption, the change is in hopes to improve protection of personal data. To avoid interference of apps and businesses, read more about how companies should apply for permissions to Basic Display API.
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