With only a few days left in September, conversations about Halloween are in the air, and stores are stocking their shelves with Christmas decor. Before you even think about the approaching holidays, here’s a quick recap on what’s happening in the PR and marketing world to keep you grounded.

1. Trying to apply for jobs, but you’re too lazy to get off the couch? As seen by McDonalds, now you can do both! Read more about how the fast-food giant is using Alexa and OK Google to empower people to apply for jobs from the comfort of their own homes.
2. If your favorite snack is Fritos you might want to keep reading. After 48 long years, Fritos just launched a new campaign! Check out their “Here’s to the Moment” campaign for a sneak peek at what’s to come.
3. Kind is calling out the competition and they’re doing it in style. When Kind Fruit Bites were underperforming; Kind pulled them off the shelves and decided to shine a spotlight on the synthetic dyes used by their competitors. Read more about how Kind is making a statement in the fruit snack industry.
4. Many companies struggle with tailoring their products and services to their audiences. Learn how to better target your audience with these 6 strategic tips.
5. Familiar with TikTok? The Gen-Z population is taking technology to a new level with this app by allowing brands to develop deeper connections with their audiences. Learn how your company can leverage TikTok to connect with a younger audience.