Congratulations to all of the winners of this year’s Bell Ringer Ceremony, recognizing excellence in communications and public relations work in every field and industry, across all forms of media.
Here is a recap of all of the winner’s from this year’s award categories.
PLATINUM SUPER BELL
- Raytheon Company – The Cure for Performance Anxiety: A Healthy Dose of Pride, Confidence and Business Smarts – Employee Communications Campaign
PRODUCT/SERVICE LAUNCH CAMPAIGNS
Business to Business Launch Campaign
- Bronze Rainier Communications – Content-Continuum Strategy to Catapult a Startup from Stealth to Prominence.
Consumer Launch Campaign
- Gold Havas PR – America, Meet Your New Favorite Retailer: Primark
- Silver Cronin & Company – McDonald’s Lobster Roll Launch
- Bronze 360 Public Relations – Jaba Runs Headfirst into Fitness
- Merit 451 – Marketing for Yankee Candle’s Vanilla Bourbon and Personalized Candles
Healthcare Launch Campaign
- Silver Lois Paul and Partners – AirStrip/ Apple event
- Bronze Harvard Pilgrim Healthcare – Benevera Health
- Merit Boston Children’s Hospital – Tapping Hollywood Special Effects for Medical Simulation
High Tech Launch Campaign
- Gold Lois Paul and Partners- LEGO Education’s WeDo 2.0 Launch (Platinum Super Bell Finalist)
- Silver March Communications – How Credibility Awareness and Industry Opportunity Spelled Success for Deep Information Science’s Launch out of Stealth Mode
- Bronze SHIFT Communications – Leaving a Paper Trail of Media Success
- Merit Red Lorry Yellow Lorry – Cato Networks: From Stealth Startup to Security Superstar
Hospitality, Travel, Entertainment Launch Campaign
- Bronze Hollywood Public Relations – The Launch of Novara Restaurant in Milton, Massachusetts
PRODUCT/SERVICE PUBLICITY CAMPAIGNS
Business to Business Publicity Campaign
- Bronze SHIFT Communications – Taking a Page from an Open Book
Consumer Publicity Campaign
- Gold Cone Communications – The 2015 Jiffy Lube National Day Media Relations Program
- Silver Cone Communications – 2015 LINDOR Chocolate Day
- Bronze 360 Public Relations – America’s Sweatiest Cities by Honeywell Fans
- Merit SHIFT Communications- The British are Coming: Introducing TransferWise to the U.S.
Healthcare Publicity Campaign
- Gold MSLGROUP – Elevating NOBLE While Raising the Bar in Patient Recruitment for Alzheimer’s (Platinum Super Bell Finalist)
- Gold Boston Children’s Hospital – Violet’s Journey
- Silver PAN Communications – Concussion Platform in its Efforts to Turn Sick Care to True
- Bronze SHIFT Communications – Crowdsourcing Options & Cures
- Merit LaVoie Health Science – Hydra PAIN: a conversation
High Tech Publicity Campaign
- Silver SHIFT Communications – When Worlds Collide- Embracing Virtual Reality
- Bronze March Communications – Aldebaran: Making Pepper Famous at CES
- Merit March Communications – A Multi-pronged Approach: Cutting Through the AR/VR Industry Noise Sets Marxent Apart at CES
Hospitality, Travel and Entertainment Product Service Publicity Campaign
- Silver SHIFT Communications – Securing Mile High Travel Coverage
COMMUNICATIONS CAMPAIGNS
Brand Building or Re-branding
- Silver 360 Public Relations – A New Life for Lightlife Food
- Bronze Harvard Medical School – The Union Branding
- Bronze Cone Communications – 2015 Jiffy Lube National Donut Day Media Relations Program
- Merit Raytheon – Integrated Defense Systems for the Patriot 50th Anniversary
Cause Marketing
- Silver MullenLowe – #DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
- Bronze Text100 – Vodafone Introduces Global Maternity Policy to U.S. Audiences
- Merit Cone Communications – 2015 LINDT Easter Campaign in Support of Autism Speaks
Community/ Consumer Affairs
- Gold Rasky Baerlein – Strategic Communications for its Consumer Affairs Campaign for Belmont Savings Bank
Corporate Social Responsibility
- Silver State Street – Boston WINs
- Bronze Cone Communications – Charter our Community – Improving 25,000 homes by 2020
Crisis Communications
- Silver MSLGROUP – All Ablaze in Brooklyn: Managing Reputation Through Crisis Communications
Employee Communications
- Gold Raytheon Company – The Cure for Performance Anxiety: A Healthy Dose of Pride, Confidence and Business Smarts (Platinum Super Bell Winner)
Guerilla Marketing
- Bonze Wayfair – Wayfair for Tom (Cruise) Foolery makes us #wayhappy
Integrated Marketing Communications
- Silver SHIFT Communications – Bringing All Day Breakfast to Boston
- Bronze 360 Public Relations – Rolling Out Wellness TruFood: On the Road, Online and in Pet Stores
- Merit 360 Public Relations – Peapod Issues Call to New Yorkers to “Fill Your Fridge” with Peapod
Investor Relations Communications
- Bronze Version 2.0 Communications – From Startup to Unicorn – Version 2.0’s Flawless Execution of a $175 Million Funding Round
Nonprofit Communications
- Gold Rasky Baerlein Strategic Communications – Highland Street Foundation Communications Campaign
On a Shoestring
- Gold Raytheon Company – A Study of Star Wars
- Silver Wayfair – Wayfair Roomover
- Bronze Hollywood Public Relations – Sky-High Press Results for SkyTran
- Merit Castle Group – Daily Table
- Merit SHIFT Communications – Putting TripAdvisor Vacation Rentals on the Map
- Merit Cone Communications – 2015 Lemelson-MIT Program InvenTeam Initiative at the White House Science Fair
- Merit Marlo Marketing – Introducing Ogawa Coffee to Boston
Public Affairs
- Gold John Guilfoil Public Relations – Gloucester ANGEL Initiative (Platinum Super Bell Finalist)
- Silver Cone Communications – ReThink: Why Housing Matters- Challenging Misperception of Public Housing
- Bronze Cronin and Company – The “Embrace. Don’t Disgrace. “Anti- Siscriminations Campaign
Social Media
- Gold 360 Public Relations – Tommee Tippee Helps Millennial Moms #ParentOn
- Silver SHIFT Communications – Amplifying the #HIMSS 15 Conversation
- Silver 451 Marketing – Ericsson Careers
- Bronze Hollywood Public Relations – #LifeInMyBoots Sweepstakes Launch with Brett Eldredge
- Merit JaiCG – #ShareCommunity – A digital storytelling campaign focused on Rhode Island’s Strengths
Superior Achievement in Research
- Silver Matter Communications – JDA Sofware Black Friday Survey
PLACEMENTS AND CONTENT – SINGLE ITEM CATEGORIES
Bylined Article
- Gold March Communications – Open Exchange: Championing Freedom to Build Awareness for an Open Product
- Silver Inkhouse – Establishing Brandwatch’s Thought Leadership Platform via Strategic byline placement
- Merit Mintz and Hoke – Resilience: The Secret Sauce of Water Citites
Corporate or Agency Blog
- Gold SHIFT Communications – Data-Driven Blogging Drives Audiences and Revenue
- Silver Cone Communications – Prove Your Purpose Fuels CSR Thought Leadership
Corporate or Agency Podcast
- Silver March Communications – Finding an Authentic Voice on a New Platform with Hacks and Flacks Podcast
Digital or Print Feature or Commentary Regional or Local Placements
- Silver 360 Public Relations – Boston Globe Exclusive Introducing the Industry-first Beer with More Protein- Mighty Squirrel
- Bronze Tier One Partners – Placing a Hometown Innovation Hero Story with National Reach
- Bronze Cone Communications – How a Bike-a-Thon Raised Half a Billion Dollars for Cancer
- Merit Duffy and Shanley – The Boston Globe- Two Rival Jewelers Go on A Charm Offensive
Digital or Print Feature or Commentary Placement for a Trade Publication
- Gold Duffy and Shanley – Pandora, Alex and Ani, and the Ongoing Charm Wars
- Silver Racepoint Global – Presenting a Clear Voice in Crowded California
- Bronze Cone Communications- Billy Starr Means Business
- Merit March Communications – Relationship-Building with a Single Journalist Leading to Multiple Features and Thought Leadership Articles on Marxent
Digital or Print Feature or Commentary Placement for a National Publication
- Gold 360 Public Relations – Delivering Big for Online Grocer Peapod
- Siler Marlo Marketing – Popular Mechanics featuring Bullying Boy Distillers
- Bronze March Communications – Aldebaran: Turning USA Today into Fans of Pepper
- Merit SHIFT Communications- Kicking off with the CEO’s Dream Hit
Digital or Print Feature or Commentary Placement in a Series
- Gold Raytheon Company – MATHCOUNTS
- Bronze Callanan and Klein Communications – Janis Little Girl BlueMerit Hollywood Public Relations – All in a Week’s Work: Boston Private Featured in The Street, USA Today, and the Wall Street Journal
Digital or Print Magazines or Newsletters
- Silver Harvard Medical School – Harvard Medical School’s Donor Newsletter “The Benefactor”
- Bronze Harvard Medical School – Harvard Medical School Dean’s Council eUpdates
Digital or Printed Collateral
- Gold Raytheon – 2014 Corporate Social Responsibility Report
- Silver Dana-Farber Cancer Institute and The Jimmy Fund – 2014 Honor Roll of Donors
- Bronze MassHousing – MassHousing Fiscal Year 2014 Annual Report
- Merit Harvard Medical School – Harvard Medical School Charitable Gift Annuity Brochure
Digital Video
- Gold Dana-Farber and Boston Children’s Cancer and Blood Disorders Center – Sophie’s Violin: A Girl, a Brain Tumor, and Music
- Silver Cone Communications – ReThink: Why Housing Matters- Challenging Misperceptions of Public Housing
- Bronze Matter Communications for the LoJack- Central Valley Video
- Merit Raytheon – Company Overview Video
Graphic Identity
- Silver SHIFT Communications – CSR Graphic Identity Inspires Positive Change for an Established Brand
Online Press Room, Digital Newsroom
- Silver TRC Companies – TRC Resources & News Center
PR Agency Citizenship or Pro Bono Work
- Silver PRLab at Boston University for PRLab’s PRoBono Red Sox Foundation Social Media Campaign
- Bronze Cercone Brown Company – Garnet Hill St. Jude P.J. Party
Response to Breaking News
- Gold SHIFT Communications – Bringing Order to Data Breach Chaos
- Bronze SHIFT Communications – Merger Mania: A Perfect Storm
Television – Local and Regional News Placement
- Gold Lewis – Where Recalled Products Go to Die
- Silver Cronin and Company – McDonald’s All American Games Sendoff Celebration
- Bronze Cone Communications – Comfy Feet for Boston Marathon Runners
Television – National News Placement
- Gold Cone Communications – Lindt Gold Bunny Honors Autism Awareness Day on “ Today”
- Silver Cercone Brown Company – TomTom Bandit Associated Press Hit
- Bronze 451 Marketing – Yankee Candle: Luke Bryan’s Kill the Lights
Website or Landing Page
- Gold Dana-Farber Cancer Institute – Why Choose Dana-Farber: Patient Satisfaction
SPECIAL EVENTS
Media Event
- Bronze Cronin and Company – McDonald’s on a Silver Platter: Launching the Sirloin Third Pound
- Gold SHIFT Communications – Foxwoods Takes a Bow with Elioze ID
- Merit Cone Communications – Barbour Experience Media Event
One-Time Special Event
- Silver Wayfair – There’s No Place Like Wayfair Heart Home
- Bronze Version 2.0 Communications – Big Night 2016 –Big Brothers Big Sisters of Massachusetts Bay
- Merit The May Institute – 60th Anniversary Event
Special Event Series
- Silver 360 Public Relations – Safety First Step and Go Parent Victory Tour
Interested in Learning More?
You can also view the full press release on BusinessWire.
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