PLATINUM SUPER BELL: Wayfair – Couples Say ‘I Do’ to Wayfair’s Wedding Registry
Super Bell finalists are noted below with asterisks (**)
PRODUCT/SERVICE LAUNCH CAMPAIGNS:
Business to Business Launch Campaign
- Silver – Porter Novelli – HP 3D Printing and the Next Industrial Revolution
- Bronze – PAN Communications – Sisense Disrupts BI Market with New Way to Consume Data through Amazon Echo
- Merit – Rainier Communications – Storage Start-up Makes Legacy Players Appear Irrelevant In Wake of “Uncompromised Trifecta” Launch
Consumer Launch Campaign
- Gold – Wayfair – Couples Say ‘I Do’ to Wayfair’s Wedding Registry
- Silver – SHIFT Communications – Mohu AirWave Dominated CES
- Bronze – Cone Communications on behalf of Lindt USA – Lindt Excites Consumers with a New Fall Favorite: LINDOR Pumpkin Spice Truffles
- Merit – Cone Communications on behalf of Ben & Jerry’s – A Scoop for Everyone: Ben & Jerry’s Breaks Into the Non-Dairy Category
Healthcare Launch Campaign
- Gold – MSLGROUP – Tackling the Opioid Epidemic with a Breakthrough Treatment: Braeburn Pharmaceuticals Introduces PROBUPHINE®**
- Bronze – Philips with LPP/OneVoice Connect – Rallying Interest at RSNA: Telling the “Philips Reinventing Radiology” Story
- Merit – Racepoint Global – FDNA
High Tech Launch Campaign
- Silver – TEXT100 on behalf of IBM Security – IBM Security Invests in Incident Response – Opens Industry’s First Commercial Cyber Range
- Bronze – March Communications – inVia Robotics: From Stealth to Success
Hospitality/Travel/Entertainment Launch Campaign
- Silver – CTP – Launching Eataly: Bringing a Taste of Italy to Boston
PRODUCT/SERVICE PUBLICITY CAMPAIGNS:
Business to Business Publicity Campaign
- Gold – SHIFT Communications – Consumer-Centric Storytelling to ‘Freak Out’ a B2B Tech Competitor
- Silver – InkHouse – Gradifi Business Expansion Campaign
- Bronze – Version 2.0 Communications – Driving Dialogue and Decisions around Trade: How Version 2.0 Communications Positioned Panjiva as the Trusted Voice on Global Trade
Consumer Publicity Campaign
- Silver – InkHouse – The Psychology of Passwords Consumer Campaign
- Merit – NFL with Brodeur Partners and Eventive Marketing – Host Like a Pro with NFL Homegating
Healthcare Publicity Campaign
- Gold – Boston Children’s Hospital – Bentley’s Second Chance**
- Silver – MSLGROUP with Client Braeburn Pharmaceuticals – Removing the Stigma of Addiction to Make Room for PROBUPHINE®, the First New Opioid Addiction Treatment Innovation in Years
- Bronze – Philips with LPP/OneVoice Connect – Hymn for HIMSS 2016: Creating the Philips Connected Health Story
- Merit – SHIFT Communications – Pushing Pixels in Surgery to Save Lives
High Tech Publicity Campaign
- Gold – March Communications – A Systematic Approach to Rapid Response and News Hijacking
- Silver – Wayfair – Unveiling Wayfair’s Tech Story: How Wayfair PR Made the Company’s Research and Development Team “Virtually” Famous
- Bronze – March Communications – Fasetto’s LINK at CES: Cutting Through the Noisiest Event of the Year
- Merit – Duffy & Shanley – Powering Up America’s First Offshore Wind Farm
Hospitality/Travel/Entertainment Publicity Campaign
- Merit – Agency 451 – Edaville USA Re-launch Campaign by Agency 451
COMMUNICATIONS CAMPAIGNS
Brand Building or Re-branding Campaign
- Gold – SHIFT Communications – Shifting Perspective – How a B2B Virtual Reality Company Went Consumer
- Merit – Rinck Advertising – Colman’s Mustard “Hot Mess” campaign
Cause Marketing Campaign
- Silver – PAN Communications – Zebras on a Train: Cambridge BioMarketing #SupportTheSearch
- Bronze – Cone Communications on behalf of Lindt USA – 2016 Lindt Easter Campaign in Support of Autism Speaks
- Merit – Takeda Oncology, Multiple Myeloma Research Foundation and CURE Media Group with W2O Group – Moving Mountains for Multiple Myeloma
Community/Consumer Affairs Campaign
- Silver – C+C on behalf of Columbia Gas of Massachusetts – Warm Up Massachusetts
- Bronze – Version 2.0 Communications – Using Influencers to Make a “Big” Impact
Corporate Social Responsibility
- Merit – Boston University PRLab – PRLab Helps Belle of the Ball Dress Deserving Girls for Prom
Crisis Communications Campaign
- Merit – PAN Communications – The Day the Internet Broke – Dyn’s Denial-of-Service Crisis
Employee Communications Campaign
- Gold – Raytheon Integrated Defense Systems – Making Business Personal**
Guerrilla Marketing Campaign
- Gold – Version 2.0 Communications – SimpliVity Takes on “Silicon Valley”
- Silver – Dunkin Donuts with RF|Binder and Brand Connections – Dunkin’ Donuts bakes a Big Tribute to Big Papi
- Merit – Cronin – McDonald’s Lobster Bike Tour
Integrated Marketing Communications Campaign
- Silver – March Communications – The Encore: Building a Bigger Nexterday Through Content and PR
- Bronze – Connecticut Office of Tourism/Adams & Knight – “Connecticut, Still Revolutionary”
- Merit – Matter Communications – La Brea Bakery Thanksgiving Heroes
Nonprofit Communications Campaign
- Silver – SHIFT Communications – Ninja Warrior for a Cure: Brother Competes on National Stage to Drive Awareness of Sister’s Illness
- Bronze – McLean Hospital – Deconstructing Stigma: A Change in Thought Can Change a Life
- Merit – Cone Communications on behalf of PMC – Pan-Mass Challenge 2016 – Closer By The Mile
On a Shoestring Campaign
- Bronze – Ball® Canning with 360PR+ – Ball® Canning Attracts New Gardening Audience While Growing Sales
- Merit – Adam Ritchie Brand Direction – T.R.I.P. Album + Beer Launch
Public Affairs Campaign
- Gold – Cone Communications – ReThink: Why Housing Matters – Challenging** Misperceptions of Public Housing
- Bronze – Massachusetts Dental Society – A Closer Examination Needed
Social Media Campaign
- Bronze – MSLGROUP – Spurring Conversation on Social Media About Implantable Epilepsy Treatment
- Merit – Boston University PRLab for Goodwill Boston – PRLab Helps Goodwill find #DIY Success for the Fall 2016 Season
Superior Achievement in Research & Planning
- Gold – SHIFT Communications – Char-Broil and SHIFT Communications Light a Fire Under the Competition with Launch of Gas2Coal Grill
- Bronze – TEXT100 – Schneider Electric Campaign – Innovation at Every Level
- Merit – Peapod with 360PR+ – Peapod Delivery to Business: Office Snack Wars
Special Event: Series
- Gold – Racepoint Global – Huawei: A Shake Up in the Smartphone Market**
- Silver – Agency 451 – HOOD Eggnog Holiday Event Campaign by Agency 451
- Bronze – PAN Communications – “Forbes Under 30 Summit”: Forbes hosts the Under 30 Summit in Boston for the first time
- Merit – Food Truck Festivals of America – 2016 Food Truck Festivals of America
PLACEMENTS & CONTENT – SINGLE ITEM DIVISION:
PR Agency Citizenship or Pro Bono
- Gold – Boston University PRLab – PRo Bono 2016
- Silver – InkHouse – Sister March
Digital Video
- Gold – Thomson Communications – TeamWalk 2016 – Join The Fight!
- Silver – Duffy & Shanley – Digital Video: Dunkin’ Donuts Special Olympics Week
- Bronze – Harvard Medical School – Spotlight On Medical Education
- Merit – JaiCG – PVD
Corporate or Agency Podcast
- Bronze – PAN Communications – CloudBees – Launching DevOps Radio
- Merit – March Communications – Hacks and Flacks: An Agency Platform for Unfiltered, Engaging Conversations
Digital or Printed Collateral
- Gold – May Institute – May Institute’s 2015 Annual Report – 60th Anniversary Edition
- Silver – MassHousing – MassHousing 2016 Annual Report
- Bronze – Dana-Farber Cancer Institute – Honor Roll
- Merit – Dana-Farber Cancer Institute – Viewbook
Graphic Identity
- Bronze – Harvard Medical School – Harvard Medical School Federman Loyalty Circle Logo
Digital or Print Magazine/Newsletter
- Silver – SHIFT Communications – SHIFT Happens: SHIFT Communications’ Agency Newsletter
- Bronze – Harvard Medical School – Harvard Medical School “The Benefactor” Newsletter
- Merit – Harvard Medical School – Harvard Medical School eUpdates
Bylined Article
- Silver – March Communications – Contributed Content and a Jab at U.S. Cybersecurity Policy: Building Local Awareness for an International Company
- Bronze – LEWIS – “A Practitioner’s Playbook – An Expert Advisor’s Monthly Guidance”
- Merit – Pete and Gerry’s Organic Eggs with 360PR+ – A Ballot Dispute Provides an Opportunity for Local Egg Producer Pete and Gerry’s Pete and Gerry’s Organic Eggs with 360PR+
- Merit – LEWIS – Breaking Through The Business Press With Thought Leadership
News Release
- Gold – MSLGROUP for Javelin Strategy & Research – Identity Fraud Hits Record High, Fraudsters Move Online
- Bronze – Duffy & Shanley – Staples Kicks Off Holiday News Cycle with Store Hours Release
- Merit – Rinck Advertising – “We’ll Meet Again” music video news release
Response To Breaking News
- Gold – Cronin – McDonald’s Surprises High School Basketball Stars
- Silver – Version 2.0 Communications – SimpliVity: The Ultimate News-Jacker
- Bronze – Duffy & Shanley – Dear Kate Marches for Women in Rhode Island’s Yoga Pants Parade
Website or Landing Page
- Silver – Peapod with 360PR+ – Peapod’s new FromthePod.com Inspires and Drives New Customers for the Online Grocer
- Merit – John Guilfoil Public Relations – Massachusetts Region 3 Health and Medical Coordinating Coalition Website
Media Event
- Gold – Racepoint Global – WHOOP Hits Home Run at MLB Winter Meetings
- Silver – Matter Communications – IoT Vision Dinner
- Bronze – Matter Communications for JBL by Harman – JBL and Under Armour Spin Morning Workout into Sales
- Merit – CTP – Eataly Invites Media to Eat, Shop and Learn
One-Time Special Event
- Gold – SHIFT Communications – Big Mac ATM Brings Swagger Back to Boston
- Silver – Ball® Canning with 360PR+ – Ball® Canning Attracts New Gardening Audience While Growing Sales
- Bronze – Duffy & Shanley – Dunkin’ Donuts: Iced Coffee Day 2016: #IceDD4Hasbro
- Merit – Harvard Medical School – Spotlight on Medical Education
Print or Digital Feature Article or Commentary Placement:
Regional or Local Publication
- Gold – PAN Communications – “Forbes Under 30 Summit”: Tap a Youth Movement
- Silver – Pete and Gerry’s Organic Eggs with 360PR+ – Leveraging Regional Earned Media to Recruit New Farmers and Set Egg Brand Apart Pete and Gerry’s Organic Eggs with 360PR+
- Bronze – Duffy & Shanley – Staples: “Staples Workbar Feature in The Boston Globe”
- Merit – Harvard Pilgrim Health Care – Trip to Caymans Could Show How Out of Whack Drug Pricing is in US
National Publication
- Gold – Duffy & Shanley – Deepwater Wind: New York Times: America’s First Offshore Wind Farm May Power Up a New Industry
- Silver – MSLGROUP – DIY Breast Reconstruction Gives Women Back Control, Independence after Cancer
- Bronze – Pete and Gerry’s Organic Eggs with 360PR+ – Pete and Gerry’s Organic Eggs Cracks Open the Better Egg Conversation Pete and Gerry’s Organic Eggs with 360PR+
- Merit – TEXT100 – Lionbridge CEO Feature Story
Trade Publication
- Gold – March Communications – Inspiring Action Beyond Impressions: How One Article Drove a 330% Spike in Actionable Engagement with Affectiva’s Target Audience
- Silver – March Communications – Dialog Semiconductor: When New Power Technology is Front-Page News
- Bronze – Duffy & Shanley – Foster Grant Launches Fashion-Forward Sunglass Line Item 8
- Merit – Wizards of the Coast with 360PR+ – “Dungeons & Dragons Moves Out of the Basement and into Pop-Culture” Wizards of the Coast with 360PR+
- Merit – LEWIS – Easing CIO’s Cloud Worries with The Big Hit
Series
- Gold – National Geographic with 360PR+ – National Geographic’s ‘Gender Revolution’ Initiates Cultural Dialogue and Understanding about Gender
- Silver – SHIFT Communications – McDonald’s Fries Up Positive Coverage
- Bronze – Pete and Gerry’s Organic Eggs with 360PR+ – Pete and Gerry’s Organic Eggs Cracks Open the Better Egg Conversation Pete and Gerry’s Organic Eggs with 360PR+
- Merit – SHIFT Communications – A-List Celebrities Get an “F” from Consumers When It Comes to Influencer Marketing
TV News Placement:
Regional or Local
- Silver – Duffy & Shanley – Foster Grant First Retail Location on Good Day Orlando
- Bronze – Hollywood Public Relations – Novara Restaurant “Chronicled” in New England
- Merit – John Guilfoil Public Relations – Groveland Fire Department Hires Five Female Firefighters
- Merit – Little Passports with 360PR+ – “Little Passports on KTLA: A Subscription-Driving Segment about Raising Globally-Minded Kids”
National
- Gold – WE Worldwide – Microsoft Project Premonition
- Silver – Jelly Belly with 360PR+ – Landing a Sweet Segment on The TODAY Show for Jelly Belly BeanBoozled Jelly Belly with 360PR+
- Bronze – Duffy & Shanley – CBS Evening News: A Mighty Wind
Merit – Racepoint Global – Gamma Medica: A New Hope Against Breast Cancer